Qualitive vs Quantitive
Qualitive
- Unstructured- open ended questions/interview
- Subjective- opinions
- Immeasurable
- Insights, Theories.
EG
- Usability Testing
- Contextual Inquiry
- Eyetracking
- Field Studies
- Interviews
- Customer Feedbacks
Quantitive
- Structured- surveys
- Objective- facts
- Measurable
- Testing theories
EG
- Card Sorting
- Online Surveys
- Analytics
- Testing
Qualitative is at the beginning of the timeline and quantitive is at the end of the timeline.
Basic Steps
Define Primary User Groups
create a list of attributes that will help you define different users. Prioritise the attributes that seem the most important to your product.
Pick techniques for Involving Users
Conduct Research
Validate Definitions and Analyse Research
Generate User Requirements
Interviews and Observation
Challenge Assumptions
speak to people to get a full understanding
Gather user Requirements
A good way to do this is through Online surveys as they are powerful and cheap.
EG SURVEY MONKEY
Get “Out Of the Building”
REMEMBER
- you’re dealing with people
- people are not data points
- they are easily led, so avoid asking leading questions
- use plain English to avoid confusing people
Card Sorting
- helps define structure and priorities
- helps understand user expectations
- quick, simple, cheap
- Quantitive
Analising
Making sense of it all.
Triangulation
- proves credibility and validity of our findings