Palatino is a highly functional typeface that can be used in in any setting, for any purpose. It’s widely used as a corporate typeface, for advertising headlines and text, as well as other display purposes
Palatino is the name of an old-style serif typeface designed by Hermann Zapf, initially released in 1949 by the Stempel foundry. Named after the 16th-century Italian master of Calligraphy Giambattista Palatino, it is based on the humanist types of the Italian Renaissance which mirror the letters formed by a broad nib pen reflecting Zapf’s expertise as a calligrapher.
Palatino has larger proportions, increasing legibility. Palatino was particularly intended as a design for trade, such as headings, advertisements and display printing, and was created with a solid, wide structure that could appear clearly on poor-quality paper, when read at a distance or printed at small sizes.