SEMESTER TWO – WEEK SEVEN

BRAND GUIDELINES

This week we began to talk about webhosting and then moved onto brand guidelines and how to apply it to our brand.

There are numerous elements to consider when writing;

• Brand Story
• Logo
• Colour Palette
• Imagery
• Layout
• Typography

Link to my week 7 notes below,

103 NOTES – WEEK 7

 

TASKS

*In the process of writing my own brand guidelines, will upload when complete (in separate post)

 

GROUP CRIT

The feedback I got

• illustration on my business cards aren’t working overly well
• Try out a RGB bright blue
• Reverse the white and blue
• Use a secondary typeface that’s less recognised than Helvetica – Aktiv Grotesk
• Try scaling up monogram for front of business cards

 

Document containing my brand identity so far

PERSONAL BRANDING

 

WEEK 7 REFLECTION

Having a group critique this week was very helpful and has encouraged me to develop and refine my branding further. I will put the feedback to use to improve further.