SEMESTER TWO – WEEK SEVEN
This week we began to talk about webhosting and then moved onto brand guidelines and how to apply it to our brand.
There are numerous elements to consider when writing;
- Brand Story
- Colour Palette
Link to my week 7 notes below,
*In the process of writing my own brand guidelines, will upload when complete (in separate post)
The feedback I got
- illustration on my business cards aren’t working overly well
- Try out a RGB bright blue
- Reverse the white and blue
- Use a secondary typeface that’s less recognised than Helvetica – Aktiv Grotesk
- Try scaling up monogram for front of business cards
Document containing my brand identity so far
WEEK 7 REFLECTION
Having a group critique this week was very helpful and has encouraged me to develop and refine my branding further. I will put the feedback to use to improve further.