Illustrator Session
This week was started by a session where Daniel went over the basics of how to create a monogram using Adobe Illustrator that way later on during the class we would all be able to create a quick digital monogram in order to get initial feedback.
Personally I found the tutorial session very helpful as I am still quite new to Illustrator and digital design. We learnt about arranging shapes, creating outlines, merging shapes, rounding corners and so much more
I also found a YouTube video, that does a beginners tutorial on Adobe Illustrator – Tutorial
LinkedIn Learning was also talked about during this class as a resource that could also be used to learn new things and skills such as Adobe and other vector based apps.
Afterwards Daniel had us all create a first draft of a digital monogram in order to receive feedback
Using the knowledge that I gained during the tutorial I created this draft monogram.
During the feedback session later on in the class Daniel suggested that I should thicken the lines that I used as it will help help my monogram to appear more confident
The one week branding task was then explained. This task meant that I had a week to create a brand for a pizzeria, the branding had to include a wordmark, logo, digital and physical touchpoint and a brand story.
Colour
There are different colour systems. CMYK, Pantone, RGB and RAL are four distinct. Each of the colour systems have their own use .
- CMYK for print
- RGB for on-screen like web
- Pantone for accuracy or calibration
- RAL being used in powder coating and plastics
Understanding colour systems means consistency can be shown across all forms of media.
CMYK
- Four colour printing process
- Cyan, Magenta, Yellow & Black
- 4 plates used in printing press
- Colours mixed make up black/dark colours
(subtractive colour system)
Pantone
Manages of colour from design to production
- Used in printing
- Can be specified as a brand colour
- Consistency of brand colour reproduction
- Standardized system
RGB
Used in screen and electronic display
- Colours formed using 3 light beams of various
intensity to compose the colour - Colours mixed make up white
(additive colour system) - RGBa is an extension of RGB colour values with
an alpha channel – which specifies the
opacity for a colour
RAL
Used mainly for powder coating, varnish
and plastic colouring
- For physical products that need to be coated
- You might use this if you require something
to be painted in your brand colours like a
product or interior
Hexadecimals
Used in displaying web pages
- Colours may be specified as an RGB triplet
or in hexadecimal format - Displayed in 6 digits with # proceeding it
#FFFFFF (White) #000000 (Black) - Can be used to specify colours in CSS or HTML
I always kind of knew that different colours signify different things but it was interesting to find out just how much a colour can signify about a person or a brand.
Afterwards there was a developing a professional identity workshop.
End of Week Review:-
I found the illustrator session at the start of the class was very helpful especially as illustrator is still a software that I am trying to get use to and I was unsure of the exact way that I could create my digital monogram.
The feedback session was also very useful as it helped me to realise that my monogram needs to have thick lines to seem confident to potential clients.
The session on colour was also very useful as before I had known that there was different colour systems but I never knew about when to use the different ones and what the different colour systems mean. Once I knew all about the colour system it helped me as I had previously created digital work but had it set on the wrong colour system so the colours did not appear as it should have but I now have the knowledge for that to never happen again.
I previously knew how different colours can signify different things but I had never considered how different colours can have different meanings in different countries like how in but in Western cultures red symbolizes excitement, passion, love and danger in South Africa red is associated with mourning, while in China red is associated with happiness and good luck.