Should it be more abstract? Would this make it more interesting?
When we were critiquing the logos, mine sort of got lost, so it is not there quite yet. It isn’t unique enough?
The weight will show confidence and boldness – this is key
My line thickness needs to be thicker
Mine is very abstract, what perception am I going for? How effective is it?
Does it work in small scale? — YES
Colour
It can bring across personality and can influence the customers perception.
Take what you understand as the perception of colour and change it to become part of your identity, take ownership of it.
Colour systems
- CMYK (Cyan Magenta Yellow Black) – print. It is a 4 colour printing process, 4 plates used in printing press, the colours when mixed make up black/dark colours; it is a subtractive colour system.
- RGB – on-screen and electronic display. Colours are formed using 3 light beams of various intensity to compose colour, the mixed colours make up white.
- Pantone – ensures consistency (useful for brand colour reproduction), it is used in printing, it can be specified as a brand colour. It is a standardised system; it manages the colour from design to production.
- RAL – used mainly for powder coating, painting and plastic colouring (physical products that need to be coated) thing products and interiors.
- Hexadecimal – Used in displaying web pages (coding) the colours may be specified as an RGB triplet or in a hexadecimal format. Displayed in 6 digits with # preceding it.
Colour resources
The colour has to be associated with the words used in the bio/the intentions you want to put forward. Take into consideration colours and how they are seen or thought of depending on different cultures.
Useful case studies to look at
- City of Melbourne
- Channel 4
- Spotify – diversity angle
- Financial Times – they tried to represent their logo colour into RGB to match their identity.
1 Week project
Do a brand in a week. Design a brand for a pizzeria as a way of recap and to develop your skills. You can choose an existing one or come up with your own. YOU give it the personality and its focus. Is it fun, professional, high-end quality?
Start with words, research and competition
Establish tone of voice, word bank, etc…
Design a symbol in the shape of a symbol or monogram
ONLY produce 3 pgs —> PDF
A3 landscape format
IDEA : chocolate pizzeria? Fun, quirky, experience.