IXD104 – Image and data visualisation -Week 5

Rubric review

You need to post your research to gain the marks, even if it is evaluations of failed attempts, this is also important. Your choice of imagery MUST fit your theme and overall feel, eg if you are travelling through the Amazon yet your illustrations are rigid and architectural instead of flowy.

Pay attention to the research guidelines as ignoring or underestimating them will bring you down a few mark brackets.

Research —> Go find your own, don’t use the same as everyone else.

Tying things together

——————— Critique next week via Miro (week 6 – 05/03/21) ———————

Need to have done

  1. Three screens
  2. Consider action buttons, icons, illustrations/sections  that can function through
  3. Icon set ( master apprentice and your own )
  4. Cityscape (master apprentice and your own)
  5. UI design idea on paper and digital

—–> You can try to animate the graphics if you have time <—-

Can talk about the flow or animation as part of your design ideals

Principles of UI

Formatting content – the flow of the content needs to fit the device the information will be viewed on

Touch controls – these can make the interaction with your app feel easy and natural, user friendly .

  • Jacobs law: Users spend most of their time on other sites; meaning that users prefer your site to work the same way as all the other sites they already know.

Hit targets –

  • fitt’s law: the time to acquire
  • Law of Pragnanz: people will persieve and interpret ambiguious

Text size –

Contrast –

 

Distortion –

Organisation _

  • Hick’s law

Alignment –

Touch screen sizes – The smaller the target, the harder it is to hit/select. Look at icons of apps you use all the time and notice the size of their icons. The sizes will vary depending on devices eg Apple 44px, Microsoft 34px and Nokia 26px.

Using the finger pad comes natural but it covers the entire target area; using the finger pad shows more. Index finger and thumb overlap on to neighbouring targets when they are grouped, resulting in users accidentally triggering different actions.

The average pixel width of human finger is 57 pixel touch target – wider than most guidelines. A small target slows users down as they have to pay more attention.

The average pixel width of a human thumb is 72 pixel touch target – the thumb will fit snuggly into the target area, target edge gives visual feedback.

Placement of information is also important.

Using the correct finger size can be ideal but not always functional.

Colour –  helps users see and interpret the information and understand actions within the app. Target audience MUST be considered for this.

Colour scheme standards

  • Monochromatic: can have a sophisticated look
  • Analogous colours: This can be useful for a weather app for example or to give priority eg red most important – yellow least
  • Complimentary: Can help make elements stand out, eg messenger (green) using red to show notifications. When the human eye sees a bit of red on green the eye will be drawn to it.

Useful programs:

  • Adobe colour – it can even tell you if people with different degrees of colour blindness will be able to fully operate the programs without being hindered by the colour.
  • webaim.org – contrast checker

Impact of colour contrast:

12

Contarst and redability:

13

Contrast ration:      1:1 – 21:1

14

small text 4.5:1

large text

Contrast and user attention – Used very effectively for marketing

Von Restorff Effect: when multiple similar objects are present

15

 

Tasks:

  1. Tying it all together
  2. Finishing up UI design in illustrator/sketch/Figma —> NO Photoshop! ( look up UI kit in figma) Unsplash is also good for images of people holding phones or just look for smartphones mockups.
  3. Think of presentation – use flat screens for the presentations and use the mockups for your portfolio
  4. Have 6 finished screens
  5. Research blog — it’s worth 40% of your grade!!!!!

IXD103 – Exploring identity – Week 5

Should it be more abstract? Would this make it more interesting?

When we were critiquing the logos, mine sort of got lost, so it is not there quite yet. It isn’t unique enough?

The weight will show confidence and boldness – this is key

My line thickness needs to be thicker

Mine is very abstract, what perception am I going for? How effective is it?

Does it work in small scale? — YES

Colour

It can bring across personality and can influence the customers perception.

Take what you understand as the perception of colour and change it to become part of your identity, take ownership of it.

Colour systems

  • CMYK (Cyan Magenta Yellow Black)  – print. It is a 4 colour printing process, 4 plates used in printing press, the colours when mixed make up black/dark colours; it is a subtractive colour system.
  • RGB – on-screen and electronic display. Colours are formed using 3 light beams of various intensity to compose colour, the mixed colours make up white.
  • Pantone – ensures consistency (useful for brand colour reproduction), it is used in printing, it can be specified as a brand colour. It is a standardised system; it manages the colour from design to production.
  • RAL – used mainly for powder coating, painting and plastic colouring (physical products that need to be coated) thing products and interiors.
  • Hexadecimal – Used in displaying web pages (coding) the colours may be specified as an RGB triplet or in a hexadecimal format. Displayed in 6 digits with # preceding it.

Colour resources

The colour has to be associated with the words used in the bio/the intentions you want to put forward. Take into consideration colours and how they are seen or thought of depending on different cultures.

Useful  case studies to look at

  • City of Melbourne

  • Channel 4

  • Spotify – diversity angle
  • Financial Times – they tried to represent their logo colour into RGB to match their identity.

1 Week project

Do a brand in a week. Design a brand for a pizzeria as a way of recap and to develop your skills. You can choose an existing one or come up with your own. YOU give it the personality and its focus. Is it fun, professional, high-end quality?

Start with words, research and competition

Establish tone of voice, word bank, etc…

Design a symbol in the shape of a symbol or monogram

ONLY produce 3 pgs —> PDF

A3 landscape format

 

IDEA : chocolate pizzeria? Fun, quirky, experience.