Building the Brand
Now that I have my pitch idea about Air bnb for cars I need to build this brand! I started off with some sketches.
I wanted something simple and I stuck to a lot of line work here.
Naming the brand
I brainstormed some ideas for the possible names that I could go for for this pitch idea…
Final name- Air Drive
Brand in real life-
I photoshopped this logo and brand into everyday life and what it could possibly look like-
What is next?
I want to present app screens within my pitch, so taking my new brand image and name I will digitally develop some app screens to show how this idea could work.
IXD302- Building the brand- pitch idea