Building the Brand

Now that I have my pitch idea about Air bnb for cars I need to build this brand! I started off with some sketches.


Logo sketches-

I wanted something simple and I stuck to a lot of line work here.



Naming the brand

I brainstormed some ideas for the possible names that I could go for for this pitch idea…




Final name- Air Drive

Digital Development-




Final Brand-





Brand in real life-

I photoshopped this logo and brand into everyday life and what it could possibly look like-







What is next?

I want to present app screens within my pitch, so taking my new brand image and name I will digitally develop some app screens to show how this idea could work.

IXD302- Building the brand- pitch idea
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