IXD302 – week 10 – Defining my target market

PERSONAS:

In 301 we created personas in order to inform our design decisions and so we could provide consumers with better usability.  For 302 we’re using them as a way of persuading investors that our target market exists and that my solution would solve their problems

FIGMA LINK TO PERSONAS:

 

FEEDBACK:

After I did my pitch, Daniel brought up the issue that my target market wasn’t specific enough, and that in the future I should narrow it down to a various age group or lifestyle to achieve larger market opportunities.

 

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