CREATING A TYPEFACE SHORTLIST:

I chose fonts that I felt represented my tone of voice effectively, as well as the fact they’d go well with my monogram due to the curviness carried throughout.  They’re all each very chunky, fun, and playful, I feel each would stand out compared to competition, and that the style represents the other work that I do well .  I also chose them because I liked the visual form and thought that I would easily be able to use aspects throughout my brand to my advantage in other ways such as taking out different shapes and manipulating them.