TADF Sustainability – Katie Jones

Katie Jones is an independent designer of women’s wear from the United Kingdom. She largely focuses on sustainability and reuses scrapped fabric to create her textile work and clothing, a wide range including jackets, shirts, shawls jumpers, chair covers, bags and more. Katie favors the medium of crochet and embroidery which acts as a successful method for her recycled fabrics and materials to be transformed through. Katies work is recognizable through the bright and vivid choices of colour palettes, arranged into neat and simplistic shapes that allow said colours to stand on their own, with the odd exceptions of individual pieces designed for cat walks and to be modeled at events as seen in her ‘Romance Is Born’ collection for Paris fashion week which exemplifies her capability to produce intricate and glamorous work. As a lesser known designer who’s work possesses a bold characteristic – alongside an innovative and forward thinking desire to maintain a sustainable brand – it is not surprising that she won Selfridge’s Bright Young Thing award in 2016, a campaign aimed at promoting young, creative entrepreneurs much like herself that strive towards a place in the art world and attention of their workings. With the magnetism of her designs and freely discussing her intentions to promote sustainability, it’s unsurprising that someone such as Jones is able to draw in such appraisal with such clear, eco friendly branding given that Katie’s compassion for the ecosystem is what allowed her to form her own style Amongst her success and well earned reputation, there is a woman with concern for the earth and our environment, a shared worry with many other piers of her age demographic. Consequently, this is the area she thrives the most in on a social level as someone who redirects her success into attention and care for sustainability, leaving her message clear that her concerns lie outside of business talk and instead is grounded in the reality of the current state of the world and the need for action.

Between Katie Jones’ notable bright works and the strong interest in recycled and sustainable clothing and textiles, my attention was left undivided as with many others having found her creations and drive inspirational as a young artist. Here we have someone who is otherwise average and equally as human as the next, leaving her as an example of the capability any equally as driven individual is capable of.

Photo by Rachel Manns

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