When choosing my brand then for my children’s element application I decided upon my Genius design. With this design I seen the potential I could create with it adding colour and illustration to bring this to life.
Genius
The Genius design won me over between all of the design mockups I created. I thought I would add scientific illustrations to help bring the element of fun and colour into the design. For this then I designed a test tube pencil, an atom design and circular test tube all on illustrator and brought them together to create one combine illustration.
I brought these illustration together then with the Genius design I had created and came up with this concept. 
Week 12 Feedback –
With my final critique on my elements project I got feedback that demonstrated to me that I need to revisit this brand design that I had decided on. I t was brought to my attention that within my application I had 3 strong fonts going on, I assumed because this was a brand that I didn’t have to consider the clash in fonts because it only appeared twice in my whole design. But with the feedback I decide I would go back to illustrator and see how I could fix my brand. It was highlighted several times that the illustration, concept of the idea and over all look of the brand was portrayed well the only factor being that I had 3 different fonts and should really only focus on two.
With the feedback then I went back to illustrator and tried to work on the typography. I ended up going with the bubble font that I have used through out my project as it jumped off the page and gave off the child like look I’ve been constantly aiming for throughout this project. I knew from I had decided to go down the children’s route of this project that I wanted my font to be as playful and fun as possible as Im wanting to attract the ages of 8-10 to a fun learning environment I just wasn’t sure this would work for a brand but I experimented anyways.
I decided upon just incorporating both the fonts used within the project as they worked well together and didnt over power the brand.
Absract Groovy header – Dafont.com
Loved the bubble effect reminded me of slime when I first seen it which I thought would be attractive to the age range
Amali body font – Default Figma font
I thought it gave the look of primary teachers hand writing and it didn’t overpower the Abstract Groovy font
Final Design
I tried several different colours for this new brand design but black kept the overall design tidy and didn’t clash with the other colours going on in the brand and stood out well one main sky background which was the important thing. Taking the feedback into consideration about my brand design was worth the risk the simple change in font I thought brought the whole design around.
Style guide
With my final brand design created and pushing through well with my prototype I have created a quick style guide to organise and showcase my designs and information and how should be properly displayed through out the application. A style guide will demonstrate to my users, client and partners of the personality and identity I am aiming to create with this product.
