Case Study 1 – Coinbase

Choose 1 brand that uses the colour personality you are considering.

The first brand that came to mind in term of the colour personality I was considering for my modern bank brand project was the cryptocurrency exchange Coinbase who use a vibrant blue colour with white accents. The dark blue colour has been used throughout more traditional bank brands but modern bank brands tend to lean towards a more vibrant tone of blue, this is something I would like to consider for my bank brand project. Another reason I chose Coinbase is the fact that the colour blue in term of colour psychology tends to convey emotions like trust and honesty which is create for establishing an emotional connection with your brands audience.