When looking for interesting logos I decided to look into the Toblerone logo. The company was founded in Bern, Switzerland by Theodor Tobler, however, the company was later taken over by his son Jean. It is pretty clear that the name of the company comes from the founders second name Tobler, however, it is also mixed with the Italian word for nougat which is torrone. This shows the receivers of the product straight away that this is a family company and what part of their product contains.
Although, when it comes to the actual logo, many don’t notice the hidden image. At first glance we can see that it is a mountain, known as ‘The Matterhorn’, which helps show the company’s Swiss origins. The mountain shape was also the inspiration for the signature shape of chocolate that Toblerone is most known for. However, upon a closer look we can see the shape of a bear hidden in the shadows of the mountain. This is significant as “the city of Bern happens to have a bear – in the municipal coat of arms.”(1) Therefore this logo is once again showing their origins.
For my logo i wanted the message to be clear what the company was. I went for a more illustrative approach rather than a graphic one and designed a coffee pot sitting on top of a book to show that this will be a coffee shop where u can also buy, rent and read books. i tried to give across a warm and welcoming feel with the logo to reflect how the atmosphere of the company would be.
Reference list
Toni Marino. (2018). Toblerone Logo | A Mountain of Chocolate With A Hidden Bear Secret. [online] Available at: https://tonimarino.co.uk/toblerone-logo/ [Accessed 9 Mar. 2021].