Romantic Plastic

Press

this photo was taken from bag of ethics, a reusable bag brand. they use eco-friendly packaging for their business and want to aim to raise awareness of this with the use of their photography. the message they used with along with this campaign was ‘You are what you carry!”

I recognise the importance of using sustainable eco-friendly packaging, especially recently when there have been more online orders than ever due to the lockdown. there have been days in my house where it does look rather like this image straight after the postman has visited us, this could be where the image connects with audiences on this relatable level and induces guilt into the viewer.

I think what bags of ethics are trying to do is well needed and needs to be brought to more peoples attention.