our topic of work for week 1 of the AAD011 module is sustainability.
Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people.
Weavabel, (no date), Fast Fashion and Sustainability: Will the Two Ever Get Along?, available at: https://weavabel.com/fast-fashion-and-sustainability-will-the-two-ever-get-along/?(Accessed: 22/01/2021)
Sustainability is becoming a growing concern within each industry as the earth is under threat. One of the key elements that has been detrimental to the environment is Fast Fashion, due to the; quick to produce, cheap to buy, business model many fast fashion companies have, consumers are more inclined to see these garments as ‘disposable‘. however this mentality results in higher carbon emissions, more wastewater, and large amounts of non-biodegradable waste in landfills.
In order to combat this, companies will have to change their attitudes towards how they think of fashion and how they manufacture their garments to better fit the needs of the planet, through the use of biodegradable materials such as organic cotton, linen and hemp. on the other hand consumers must make conscious decisions to avoid supporting larger, mass-producing clothing brands to reduce demand for the items and thus decreasing the waste.
In conclusion, companies in the fashion industry must make strides to become more sustainable or they will continue to put the planet at risk until they are forced to make changes.
SectionsCategories, (no date), Why Fashion Can No Longer Ignore Sustainability, HYPEBEAST, available at: https://hypebeast.com/2019/4/fashion-sustainability-future , (accessed:22/01/2021)