Day: April 16, 2021

#IXD103 Week 10 – Minor Task

For this weeks task, the class were asked by Daniel to select three different brands that are seen as respectful and that create a divine emotional connection to the consumer. The three brands I chose are: Sainsburys Nike John Lewis Sainsbury’s Sainsburys is a widely known U.K. retail chain specializing in food, clothes and electronics….Continue Reading #IXD103 Week 10 – Minor Task

#IXD103 Week 10 – Lovemarks

Lovemarks: The Future Beyond Brands (2004) By Kevin Roberts This is a book that Daniel has recommended to us, it’s all about creating and maintaining a brand that is extremely worshiped beyond reasonable rationality and how emotional connection instigates a gateway for your brand becoming highly loved and respected by loyal consumers. While reading through…Continue Reading #IXD103 Week 10 – Lovemarks