The word innovation brought my mind straight to all the Big tech companies of today, such as Amazon, Tesla, Space X and various others. These companies are constantly creating new innovative products and lifestyle changes, for example Elon Musk’s mission to Mars with his company Space X.
But as of the last few years our focus on climate change has altered these big companies way of doing things, for example Amazon just recently deployed a new fleet of all electronic delivery vans to reduce carbon emissions into the atmosphere. “Our research shows that delivering a typical order to an Amazon customer is more environmentally friendly than that customer driving to a store,” (Jeff Bezos CEO, 2019). And this new innovation of electronic vehicles rose to popularity in 2008 when Tesla created the first completely electronic car dubbed “the Roadster”. (Tesla, Inc. | History, Cars, Elon Musk, & Facts, 2021). Innovation isn’t just centred around making and developing new technology to make things easier and more futuristic for us but that is redundant if these companies aren’t helping the future while doing so, respecting the environment will ensure a longer future to create new products and make companies grow.