this weeks task was to investigate Identity.
Identity is defined as; The fact of being who or what a person or thing is. Within the Fashion industry, Identity is seen as a form of expression of how we represent ourselves, want ourselves to be seen, and most importantly what we do not want to be seen as, furthermore it is used amongst individuals to communicate a statement without having to verbalize it. A good example of this phenomenon is the 1970s era punk rocker style, at this time there was a societal change, which through pop culture, influenced the youth to be anti-establishment and defy the mainstream standards that society held for what is appropriate or normal.
Due to this new way of thinking, many creators and consumers of the genre began to experiment with how they could exhibit it through their clothing, for instance, Vivienne Westwood was a key designer in the transformation of punk from music to fashion, creating clothing to shock and provoke but also to inspire change, garments with slashes, holes and seams/labels on the outside, to reflect the punk attitudes.
In conclusion identity within the fashion industry, relies on the individual ideas and beliefs of the consumer, as well as the constant societal change we experience.