Doja Cat codes a music video.
ISTD – The importance of selecting the correct brand ambassador
Doja Cat released what she’s called “the world’s first coddle music video”, (which is pretty cool).
It’s all part of a larger campaign to draw younger women into computer science. Or, as Girls Who Code later tweeted, “Okay it’s official. Doja Cat might just be the coolest coding teacher ever”.
The nonprofit launched back in 2021 specifically to address the gender gap in. Technology – and part of that mission involved getting young girls interested in the field of computer science.
“When I founded Girls Who Code, I took a bet” founder Reshma Saujani recently tweeted. “You don’t solve the gender gap in tech just by teaching girls to code. You have to change our whole culture. Attitudes about what coding is and what it can enable us to do. About who is a coder and what a coder looks like.”
A special website displays Deja Cat’s newest music video in a unique interface that lets viewers change images from the video using computer code. When Girls Who Code tweeted out an announcement about the new site, it Dres over 1,000 retweets and 2,714 likes. The first reply to the tweet came from the official Twitter account of Barbie, who’d responded “Incredible”.
By Christmas YouTube showed over 40 million views for the new video in just its first three weeks – and it was still attracting nearly a million new views everyday.
The users are encouraged to interact with video and code. Through using Css, Java Script and Python they’re able to change the Queen’s nail colour, decided Doja’s location in the music video and edit Dojo’s power particles.
A good role model?
Emily Berger, Mojo Supermarket’s Creative Lead said “We want to get more girls to try coding. But there’s a thousand other things that girls care about more than coding. And Doja Cat is like 999 of them. So we were like… can Doja make learning to code cool?
However, Anita Lavakumar, the Computer Science Program Director for Boston Public Schools, questioned the choice of song, asking “how in the world are the sexual images and the lyrics ‘let me be your woman’ suppose to empower women?” Many other critics also commented on the strong language and explicit imagery, suggesting they had missed the mark in terms of a role model for girls in STEM. However, Girls Who Code commented saying, “this campaign was designed to transform the common narrative of what a coder looks like and does”.
Experience the site below:
dojacode.com