IXD301- Week 10- The Art of the Pitch

in todays class we covered how to feel confident and successful deliver a presentation of our work.

The Story

Be prepared– makes you feel much calmer

A Good story– A good story has a start, middle, and end. this keeps the structure correct and engages the audience as they will listen to hear what happens next. your presentation should be structured the exact same.

  • A good way to engage the audience throughout your presentation is to use casual language and speak how you normally would. If you use too complicated language that your audience don’t understand they will not listen to what you have to say.

Start– lay out what you will talk about.

Middle– talk about your projects and what problems you faced and how you overcame that. this is the main part of your project.

End– conclude what your project was about.

Plan the Narrative

This helps to decide what you’re going to say and what order you are going to say it in. this helps stop you go off track and get flustered.

start on paper

Just like any project, it is important to start the process on paper and get all your ideas and information down so you know you have included everything in your pitch.

Know your Content!!!

It is important to fully understand the content of your presentation so you know what you are talking about. if you don’t understand what you’re talking about how will your audience?¬†it is important to know the answers to any questions the audience may ask. you are the person who knows the most about the presentation.

It is also very off-putting and unprofessional if you read your presentation off a piece of paper word for word. it shows you have no confidence in yourself and just flows much better if you know what you are going to say.

Slide Content

it is important to consider the design of your slides as your audience will be paying attention to it equally as much as they will be paying attention to you. LESS IS MORE. the slides are there to support you, you are not there to support the slides.


  1. Do not put all your information on the slide. it is very distracting and confusing for the audience. They will also lose attention as it is boring to look at.
  2. Use as little slides as possible. it gets long-winded and boring if you use too many slides and it will also cause you to rush your presentation and be distracted yourself.
  3. Spelling mistakes! it causes your audience to lose faith in you if you use poor grammar or make multiple spelling mistakes
  4. Make sure text and images are neatly lined up. as design students it is vital that we correctly space and align as this will be highly monitored.

Supporting Material

Is supporting material necessary? if so make sure you hand it out at the end as to not distract the audience and sabotage your own presentation. It is not necessary to have handouts but can be used as a tool to make your presentation different and therefore stand out.


it is extremely important to have multiple copies and and PDF file of your presentation incase something goes wrong. physical copies of your slides are also important as in case of the worst scenario where the projector breaks, you would still be able to complete your presentation.



Rhetorical Questions


Show your Enthusiasm

if you are enthusiastic about the work you are talking about it will create a good atmosphere in the room and make your audience enthusiastic about your work too. Good energy is contagious. 

Don’t Forget to Introduce Yourself!

Never presume the audience knows who you are. It shows manners and is also professional.

Eye Contact

Lastly, eye contact is so important. It shows genuine interest in the audience and also shows confidence to your lecturer. It shows you see your audience as actual people.



(9:40am 14th December)

what to include

  • 5 minutes on each project, 10 mins in total (portfolio and elements project)
  • keep it mainly visual, you have your blog to show for the rest of the information.

What should I talk about ?

  1. who are you?
  2. your ideas- 2 projects
  3. what you wanted to achieve in this project
  4. inspiration from visual grammar
  5. who is it for? user personas
  6. user flow
  7. wireframes
  8. content strategy
  9. promotion strategy
  10. early prototypes
  11. your finished product

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