SEMESTER TWO – WEEK FOUR
VISUAL IDENTITY
(big space after tasks- keep scrolling to get to visual marque development)
15/02/21
This week we talked about visual identity, the topics discussed are listed
- Being Unique
- Brand image
- Kinds of Identification
- Design Programme
- Pictorial
- Abstract
- Combination marks
- Pictorial Superiority effect
- Sketching
My notes for week 4 lecture are linked below
RESEARCH
I did some research on a couple of illustrators that inspire me (linked below)
TASKS
We covered lots of content this week and were then asked to put it to use.
- Sketch the following objects using the various
drawing techniques we’ve talked about: - Pick 5 key words from your week 1
word association mind maps / bio
(these could be your values) and
explore a range of ways to represent
them visually
DEVELOPING MY VISUAL MARQUE
For this week we were asked to research visual marques and design a symbolic visual marque
link to my VM pinboard
https://www.pinterest.co.uk/rosiedowds/visaul-marque/
WEEK FOUR REFLECTION
This weeks lecture was pretty content heavy so I had to read over my notes a good few times to make sure I totally understand the content. I’m really enjoying this module so far because I have creative freedom, although it is tricky sometimes because I have to understand what I want to represent before I even start the design process. Before this I’ve never looked that deeply about who I am. This week gave me a good opportunity to try out different drawing techniques to see which I liked the most.
I’m happy with my visual marque at the moment and looking forward to developing it further in the near future.