Pentagram is a multi-disciplinary, independently-owned design studio.
Pentagram is a design firm founded in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, and Mervyn Kurlansky in London. From their staggering success, they now have offices in London, New York City, San Francisco, Berlin and Austin, Texas.
“Pentagram was truly about doing the work and not about bureaucracy… It is not like joining some big corporation – it is very personal and human.” – Emily Oberman
They have 23 partners who are all practising designers, and who often work collaboratively and/or independently. Housing two of my favourtie designs, Paula Scher and Micheal Bierut.
Pentagram focuses on graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, data visualizations and typefaces, sound and motion.
“Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.” – Emily Oberman
One project that stood out to me focused on designing contemporary packing for a card game.
“The extraordinary contemporary art collection of Agnes Gund inspires an educational card game.”
I love the use of lines and bold typography. The overall design is clean and minimalistic, capturing that contemporary vibe. I like how the lines form shapes around the text and make it stand out.