Kaizen Brand Evolution is a design agency based in Belfast.
Kaizen Specialise in brand identity, graphic design, design, packaging, websites and animation.
They have given brands fresh new identities and designed outcomes in a range of styles.
Kaizen focus on telling your truth well. They design work that will resonate with their clients and most importantly, customers. Kaizen work across a diverse range of industries, from hospitality to finance, IT and science to-
“-Effectively help the bottom line of each business and communicate their story and message truthfully.”
One of my favourite brands they designed is Gather By The Fire, a creative workshop company. They specialise in Ceramics, Fine Art and Wood Work, Gather By The Fire offers a unique opportunity to learn a new skill and make new friends whilst being creative. Kaizen gave them an artisan look and feel with a new logo and brand identity. The colour palette reflects the natural resources and elements used. They created a cosy and welcoming brand name, boasting warmth and inclusion.
“The new identity and graphic language collate illustrations and hand-drawn imagery to showcase the imagination of the brand, throughout each touchpoint. The chosen colourway encapsulates influence from the great outdoors through green and the evident splash of personality within the brand through pink.”
Over a zoom call, Ryan informed my classmates and I on Kaizen, and their current projects. He talked us through the design process and explained how sometimes ideas come from the most unexpected places.
Here is one of their recent rebrands that portrays a colourful, minimalistic appearance. This was for a brand called Applegreen.
