DixsonBaxi

DixsonBaxi is a global branding agency that has created brands for large companies like Hulu, Audible, Premier League and Netflix. Their studio is based in London, England and the company was founded in 2001.

Everton FC is an English football club that started more than 140 years ago. DixsonBaxi gave the club a fresh new voice while at the same time has kept the legacy of the club intact. The new visual identity represents the bold and loud nature of the football club’s image.

From the beginning of the club’s origins Everton FC used Prince Rupert’s Tower. So DixsonBaxi not only kept this symbol in their main logo but added a simple silhouette of the tower throughout the brand, for example on their merchandise or advertising materials.