Brief project introduction
For my Major project, I am creating a 3D environment based on a Post apocalyptic city. The goal for the project is to ensure to capture how dark and empty this world is, I will be doing this through creating a lot of destroyed buildings with overgrown foliage reclaiming the city and having assets such as wrecked cars.
I want to create a poster that reflects this empty world, to begin I started looking at different posters made for games and films that revolve around a post apocalyptic theme, this included games such as The Last of Us, The Walking Dead and Resident Evil, additionally I also explored different film poster such as I Am Legend, The Road and World War Z. The posters I seen all had quite similar attributes, a lot of dark and eerie colours and quite bold fonts, with all of this in mind I decided to create a collage to gather all these posters together for reference.
What are my Likes?
Looking through all the posters I gathered for reference, I really loved how they all communicated clearly what type of film or game was being displayed, which is the goal for my own poster design. Furthermore, I really loved how the posters are laid out, showing a lot of information without being overwhelming to the eye. The Resident Evil 3 poster caught my eye especially, showing three characters and the destroyed city in the background, communicating the emotional impact of the game.
Additionally, I really loved the Typeface of the posters, the title being one of the first things seen in al of these posters, it is clear the typeface was chosen carefully. I noticed a lot of the posters had quite similar choice of Fonts, the gaming side of the posters had more freedom to experiment with more eerie and almost destroyed looking fonts – The Last of Us having scratch marks within the Letters, The Walking Dead having parts of the letters ripped off and finally Resident Evil showing a lot of damage to the letters. As opposed to the movie posters, which used a lot of cleaner fonts.
What are my Dislikes?
The issue I came across with these types of posters is the main focal point of the poster was the character involved within the film or game, with my Major project being solely environment based I wanted to create a way to show this apocalypse theme with only showing the environment.
Keeping all these factors in mind, I will start experimenting with my poster.