Personal Brand Identity Mindmap https://miro.com/app/board/o9J_lVFW8rM=/ Above I explored 5  words/primary considerations I wanted to include in my brand they were, my name, my target audience, my persona and whether to run with the idea of having a virtual presence being presented as a lab or studio. Current favourite outcome: Rachel Donaldson Design/ Rachel’s Design Lab/ […]

Wim Crouwel Wim Crouwel is a Dutch graphic designer and is known for his vast contribution to the modernist movement. Throughout his work, there is a common theme of grid-based outcomes resulting in clean and functional outcomes. Below are typefaces New Alphabet and Gridnick designed by Crouwel. New Alphabet was an experimental project completed by […]

This week we looked at how to design a monogram along with important factors to consider when creating a monogram. These included attention value (does the mark grab your attention), application(does the mark work at different scales and in different contexts), competition (is it distinguishable against other trademarks), is it in keeping with the brand’s […]

Casey’s General Store is the 4th largest convenience store in the United States with a large presence in mid-size and rural communities across the Midwest as well as being the 5th largest pizza chain in the U.S. This tied in well with our Pizzeria branding exercise! In the Brand News podcast, a number of areas […]

Mood Board 1 In the above mood board, I have explored type in primary and secondary research forms from looking a type on lamps stands, frying pans, gas cylinders and welly boots to iconic branding created by Saul Bass as presented in the book Saul Bass. A life in film and design. I find the […]

Content 101: UX Writing by Patrick Stafford Click here to read the full article I decided to follow Patrick Staffords blogs as he is a senior digital copywriter and I feel that my copywriting skills could be improved. His post Content 101: UX Writing highlights the importance of UX writing as a part of UX […]

I found our session on brand ideals and tone of voice to be really interesting as I haven’t looked at branding in such a structured way before. Generally, I will find out what the clients business is and what services/products they are offering as well as who their target audience is and use that information […]

Apple Create a word bank Apple- future, air, new, power, experience, systems, pro, display, explore, facetime, expert, Welcome to, which … is right for you?, for professionals, for everyone, creativity, blast past fast, believing is seeing, doing it all, in all new ways Competitor: Microsoft- stay connected, get things done, for each of us, find […]

Social Bio   When creating a social bio I decided to begin by reviewing my own very basic attempt at a social bio shown above. It simply states UX/UI designer which allows viewers to get a clear understanding of my area of interest but not much else. I want to make my bio more personal […]

Travel App Ideas I began researching my travel app ideas on Pinterest with a primary focus on UI and illustration. The above outcome really jumped out of me due to its minimalistic style and cool colour palette. It appears to be carrying the user through an onboarding process which is an interesting starting point for […]