Ulster University Business School Sustainability Committee hosts Networking Breakfast on Building Trust in Sustainability: CMA Insights on Green Claims Code
by Lynsey Hollywood and Judith Wylie
On Friday 28th March sustainability leaders and business innovators gathered at Ulster University Business School’s Academy Restaurant for a networking event on: Building Trust in Sustainability: CMA Insights on Green Claims Code. Hosted by the Ulster University Business School Sustainability Committee, the event brought together business leaders who are passionate about fostering transparent environmental messaging in a world increasingly wary of greenwashing.
The event provided an introduction to the UK’s Green Claims Code from leading expert Cecilia Parker Aranha, Director of Consumer Protection, UK’s Competition and Markets Authority (CMA). The code, spearheaded by the CMA, provides clear guidelines to ensure environmental claims are truthful, accurate, and not misleading. For businesses navigating the complexities of sustainability communication, these insights are more timely than ever.
The Trust Deficit in Green Marketing
Aranha stated “With sustainability taking centre stage in consumer choices, companies face pressure to demonstrate their environmental commitment. Yet, with this shift comes a growing risk: greenwashing. This event directly addresses this trust deficit, outlining how brands can move from vague promises to credible action”.
Cecelia offered attendees actionable insights on how to comply with the Green Claims Code, which lays out six principles that every business must follow when making environmental claims. Whether it’s about carbon neutrality, recyclable packaging, or eco-friendly sourcing, the message was clear—authenticity matters
.A Forum for creating sustainable futures
The event drew sustainability officers, marketers, compliance professionals and business owners from across all sectors united by a shared goal: to build integrity into the heart of their environmental narratives. The breakfast setting encouraged lively dialogue, networking, and real-world case study sharing.
Ulster University Business School facilitated the session not just as educators, but as advocates for creating sustainable business futures leaders.
For further information please visit: Our Page
https://greenclaims.campaign.gov.uk/
That was a very informative session and to learn more about the concept of ‘GreenWashing’ was very interesting!