Pocket Profile –
Josef Müller-Brockman.
I decided to research about Muller-Brockman because of his interesting and clean poster designs.
After hearing about his work and the International Typographic Style in week 7, I decided to investigate further as his work could definitely inspire my own in the near future, and it would’ve been useful to find when I was doing my typeface specimen.
Quick Background:
Josef Müller-Brockmann (May 9, 1914 – August 30, 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm.
- Pioneer of the International Typographic Style.
- Recognized for his simple designs and his clean use of typography, shapes and colors which inspire many graphic designers in the 21st century.
Swiss Style in itself is very interesting to me, and it is defined as seeking “a universal graphic expression through a grid-based design purged of extraneous illustration and subjective feeling”. I love this idea of using abstract and simplistic geometric shapes so effectively, creating design that is so basic yet well thought out.
One of my favourite posters by Muller-Brockman is the Musica Viva (1959):
The use of geometric shape, pixels, and colour in this design is what really appeals to me. I find it to be very simple but effective.
I also really like his poster for the damned: