Week 5’s lecture was about colour, it’s applications, and how we could use colour to express our brands. We looked at tools we could use to pick and use colours for our brand and to keep a consistency in the colour we used. Daniel started by showing us the the different types of printing press…Continue Reading IxD 103 – Colour
Sketching I started out with mind map to gather my interests and ideas for my Visual mark, I continued to go with the Japanese Aesthetic. The outcome was a mixture of finalised designs, I went for a full Japanese aesthetic to compliment my interest in Japanese culture. The main 2 striking colours…Continue Reading IxD 103 – Visual Mark Design
Visual Mark Research I looked at a generalised Visual marks designs on Pinterest for an understanding on them. I then looked at a more specific area being Japanese styled Visual marks, I did this as it fell in line with the travel app I was doing in my other module and also because I have…Continue Reading IxD103 – Visual Marks Research
Monograms Part 2 After looking back at my first monogram designs I decided to change some things up, I felt I could remove some of the simplicity in the design while keeping it fairly simple. It design outcome was the M and G merged, the first attempts left the G looking more like a Cyrillic…Continue Reading IxD 103 – Monogram Designs 2
Monogram Design #1 Below are my initial digitised monograms, these where the first iterations and styles….Continue Reading IxD 103 – Monogram Designs
Sketches for my monogram designs, I would go for the blocky style in the end and continue to build upon it. The reason I went for the blocky design is because it reflects my brands values of simplicity and straightforwardness. Digitalising these was fairly easy since the blocky style was extremely simplistic as the design…Continue Reading IxD 103 – Monogram Sketches
Exploring Identity A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers. Your brand should defined from who you are. What can I apply to my brand? business card social media…Continue Reading IxD103 – Application
Brand Name Il Due Tower’s Pizza, in reference to the two towers of Bologna, both of the towers are leaning and are the symbol of the city of Bologna, Italy. They are the most prominent of the Towers of Bologna. The taller one is called the Asinelli while the smaller but more leaning tower is called the Garisenda. Their…Continue Reading IxD103 – One Week Branding Project
One Week Branding Project Page 1: Logo (wordmark and symbol) and bio/story/description Page 2: A physical touchpoint (can be a box, a uniform or a requirement for the business) Page 3: A digital touchpoint (delivery ordering page, home or menu page, app screen) We where given a week to either rebrand or create our own…Continue Reading IxD103 – One Week Branding Project Research
We where tasked with making some wordplays. Designers use wordplays as a clever way to illustrate what the brands meaning is….Continue Reading IxD 103 – WordPlay