Category: IXD 303

IXD 303 – User Personas

Prologue User Personas is a familiar thing we look at when designing user experiences. A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing. User personas can take many shapes, so…Continue Reading IXD 303 – User Personas

IXD 303 – Making a Journey Map

Prologue From my previous blog post looking into journey maps, I then got to work making one.   Journey Map The User Journey Map talks about the different stages of user’s journey currently and while using my app. I thought about some potential pain points along the way they may come across. I set up…Continue Reading IXD 303 – Making a Journey Map

IXD 303 – Week 6 – Design Sprints

Prologue This week we looked at design sprints. We took a broad look at design sprints and ran through a number of techniques you would expect to see during a typical sprint. During class this week, we did a 5 hour design sprint session in groups. What are Design Sprints? The Design Sprint is a…Continue Reading IXD 303 – Week 6 – Design Sprints

IXD 303 – Design Systems

Prologue What are Design Systems? A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications. They are for all intents and purposes they are reusable elements in which a company can use for many different applications.   Design Systems I went…Continue Reading IXD 303 – Design Systems

IXD 303 – What Are Journey Maps?

Prologue During week 5 we looked a many different processes regarding content design. I looked at content style guides initially, thanks to mailchimp they layed out a really helpful page in regards to all the different aspects of web elements. This time I wanted to look at Journey Maps, their uses and why they can be very…Continue Reading IXD 303 – What Are Journey Maps?

IXD 303 – Week 5 – Content Style Guides.

Prologue This week we looked at content design and the aspects along with it. There many different things to look at when talking about designing content, as it is a long path of processes we must do to reach our final goal. We looked some of these processes such as content style guides, journey mapping,…Continue Reading IXD 303 – Week 5 – Content Style Guides.

IXD 303 – “Why this is digital healthcare’s moment”

Prologue I was reading an article about how COVID-19 caused the transition to an overly digital healthcare system had been fast tracked by 10 years. Today, the COVID-19 pandemic has laid bare weaknesses in health systems and healthcare approaches as the world works to cope with the dual challenge of a global pandemic and ongoing…Continue Reading IXD 303 – “Why this is digital healthcare’s moment”

IXD 303 – Jakob’s Law

Jakob’s Law Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Takeaways Users will transfer expectations they have built around one familiar product to another that appears similar. By leveraging existing mental models, we can…Continue Reading IXD 303 – Jakob’s Law