IXD 302 – Competitor Analysis

Prologue

If I am going to sell my product during the pitch I need to look at competitors so I can analyze their app and its feature.

 

Allrecipes Dinner Spinner

“Allrecipes is built upon the recipes our community of home cooks have created and shared. Now you can take it all with you — including your favorite recipes — wherever you go with the Allrecipes Dinner Spinner app.”

This app is essentially a basic cooking app, it offers many features although reading the reviews they have removed some features a lot of users enjoyed using, this must be why the app has a 2.5 star rating.

Here is a review someone left.

Like everyone else I am unhappy they removed collections and notes. I don’t want to have to break out my laptop when cooking and I can no longer browse categories for dinner ideas when out of the house and make a shopping list. Navigating saved recipes is a nightmare unless you use the search function, which only really helps when you know exactly what you’re looking for. No more browsing categories for ideas. Will be looking for another recipe app to organize saved recipes to.

Reading this, I could when pitching include this feature as something that is included in the app, that way I would look better compared to Dinner Spinner.

Yummly

Yummly is an app that actually shares a feature in my app, that is the picking ingredients and it shows recipes you can make with them. The big glaring issue though, is its behind a monthly paywall. My advantage over this is my app being a one time payment instead of paying monthly. This app has a key feature which is has completely locked out for free users.

It also seems to have some technically issues as well, this is supported by numerous reviews.

I gave it 2 stars. Simply because the recipes are awesome! The problem is when you click on directions it sources you to the host website and crashes every single time 😡 becomes very frustrating as great recipies now become a tease because you cant see how to make them unless you reload, scroll, read a sentence…crash rinse and repeat. Fix the crash issues and this will be my goto app and an easy 5 stars.

 

If can take the negative points each of these app and remedy for use in my app I will have a market validation for my app.

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