IxD103 – Application

Exploring Identity

brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers. Your brand should defined from who you are.

What can I apply to my brand?

  • business card
  • social media
  • adverts
  • banners
  • websites
  • email signature
  • HTML email campaigns
  • portfolio
  • packaging
  • studio
  • corporate gifts
  • apparel
  • merchandise
  • literature (leaflets etc)
  • presentations/ prototypes
  • blimps
  • food


Design your own business card, use your wordmark, typeface choice and monogram or symbol to design a business card. It must be 85x55mm. Consider both sides of the card, Design and name on front? Details on back?


A printer capable of printing onto card.

Digit Printing



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