Brand Guidelines This is about setting the rules. These are all your decisions collated and summarised into a guideline to ensure it looks and feels the same, particularly with collaborators in mind. This allows a team to work from the same page and understand the decisions. A reference guide on what they can do and […]

Illustrator Demo A3 landscape print- page to work from as we don’t know yet what layout the monogram with go on. Windows – workspace – Essentials classic   Tools to remember…   Left Hand Menu Selection tools – one selects the object, the other selects the anchor point, allowing you to move that point. Pen […]

Kinds of Identification Uniqueness Value Holding Power Description Association Tone of Voice Graphic excellence (quality) Reputation Discretion Repetition (& recognition) Design Programme When a trademark is used to identify an organisation, it works together with other graphic elements in a design programme, each part of the plan for a visual identity. Through this a company […]

1 Hour Task Write your first name using letterforms made only out of these geometric shapes. Circle, square, and triangle. Consider… What is necessary to make the letters recognisable? What can be left out? How do you differentiate the letters enough but maintain a consistency?     Pentagram Pentagram is a multi-disciplinary, independently-owned design studio. […]

Language Inanimate Object Task Find an inanimate object near you and describe it as if you are the object describing yourself without giving away what the object is. I’m an essential object for office work. I hold together documents by the pushing force you put on me! The Object was a Stapler. Recommending a Product […]

Tone of Voice Fun Professional Friendly caring   Word bank Fun Caring Dedicated Approachable Diverse Inclusive Hard-working Confident Friendly Professional Unique Innovative Comfortable Welcoming Optimistic Mindful Enthusiastic   Brand Dictionary clients – friend, collaborators potential employees- collaborators, partner to create an environment that is; supportive caring uplifting   Brand Values Unique – to offer a […]

Work to date (my brand) PDF – work week 01-06.07 ixd103 presentation.pdf One Week Branding PDF – big dog’s pizzeria.pdf  

Applications What can we apply our brand to? business card social media adverts banners websites email signature HTML email campaigns portfolio packaging studio corporate gifts apparel merchandise literature (leaflets etc) presentations/ prototypes blimps food Others from slides Portfolio Website – will be working on this as a deliverable soon Head Paper – for letters, invoices […]

one week branding project ixd103 Brief – Design a brand for a pizzeria. This is to summarize your new skills in branding and identity design. You can choose an existing brand or come up with your own name. What you need to do: Start with researching the area, benchmarking competitors, and other brands that you […]

Monogram Sketches Feedback Monograms made out of shapes is a good concept and should consider developing these more (11,12) Bubble text is very lava lamp like, can be very animated The ‘X’ monogram is normally overdone, so maybe steer away from this idea I found this brief feedback to be very useful as it has […]