Name
I put a lot of weight on choosing the right name because even though I had a loose idea of the vibe I wanted my app to have aswell as what the name should encapsulate, whatever I chose the name to be would drive the overall style and aesthetic choices I’d be making for the app.
It took some brainstorming (and checking the app store to see if names were already in use) but eventually I settled on the name “Mend” as I feel like it encapsulate all that I want this brand to stand for, taking the you that is in a bit of a shambles at the moment both in terms of emotional and physical well being, and building yourself back up with the support of the app as an easy and accessible way of building a healthy routine.
Visual Marque / Logo
Once I had a name for my product, my next step was to come up with a visual marque or logo for it. This is another element that is going to drive my future design decisions particularly for iconography and illustrative style as well if I decide to do illustrations.
Typography
I also referred to this book by Ellen Lupton, ‘Thinking With Type’ which has pretty much everything you would need to consider about type so I learned a lot from reading it previously so it was a really good refresh for my mind on typography.
I then looked at my typography and wordmark pinterest boards for some inspiration as with as other trendy health apps for inspiration.
