I have been asked to complete a series of exercises relating to brand identity. I believe by completing these tasks I will be able to understand how to create my own identity for my personal brand. I want to work on as much tasks as possible to get familiar with branding and how to design one.

Copywriting

Copywriting is essentially the brand messages that are used to understand the business goals and aims. Copywriting is what makes a brand more aware and visible to the clients. Copywriting is essentially the brand’s tone of voice.

Tone of Voice

A brand’s tone of voice is referred to as a company’s mission section. The tone of voice helps define the brand to the clients and creates an explanation of what they do.

Difference between a copywriter and a content creator:

To start things off, I had picked a brand which I was familiar with. I had decided to use McDonalds as my company of focus.

To create my brand language/tone, I will be looking at these three areas:               Wordbank

Brand Dictionary

Tone of voice guide

Wordbank

Till                                                       Team                                    nuggets

Fast-paced environment               Drive through                    Delivery

Fast-food                                          French fries                         Burger

Restaurant

Brand Dictionary

Terminology that is used within McDonalds:

Customer experience- important to provide for the customers.

Quarter Pounder- Term for the cheeseburger

Wrapper

Crewmembers- a term used to describe the team in McDonalds.

Happy Meal- a term used to describe the kid’s meal.

I’m lovin it- company slogan.

McNuggets- used to describe the chicken nuggets.

Drive thru- a term to describe the driving in method in McDonalds.

McDelivery- a term used for the McDonalds delivery.

Cheeseburger

 

Tone of voice guide:

Fun

Fast

Friendly

I’m lovin it