Wordmarks are the full name of the brand constructed using appropriate design. Its essentially the typography of branding due to its typeface. Wordmarks can be more familiar than monograms. It is because its within a product. Could be shoes, T-shirt, Tracksuit bottoms, the list goes on. Wordmarks can be presented with a monogram. Usually, wordmarks…Continue Reading IXD103-Wordmarks

IXD103-Monogram research

A monogram is a logo that is created combing two letters. Monograms represent a person or a company’s brand. Using the brand’s tone of voice and values can determine how the monogram is made. This aspect of the brand creates a recognizable and memorable symbol for the brand’s customers. A monogram alongside a wordmark is…Continue Reading IXD103-Monogram research