IXD303 – Week Three: Design and Strategy

Paul’s lecture today was all about design and strategy, as well as AI and the impact is has had on today’s world. Paul also showed as a range of useful resources that would give us a lot of interesting data about these subjects.

Artificial Intelligence

  • designs.ai
    • creates logos and mock-ups in 2 mins
    • is AI going to replace designers?
    • the labour-intensive jobs will soon be done by machines
  • bbc – will a robot take your job?
    • web designer – 20%
    • graphic designer – 5%

What we do as designers:

  • empathy
  • creativity
  • idea generation
  • lateral thinking
  • strategy


  • a long-term goal that everyone in a company can rally behind
  • examples:
    • jfk (moon+back)
    • microsoft (computer in every home)
    • space x (colonising mars)

Who is your target audience?

  • young or old?
  • wealthy or poor?
  • doctors or patients?

Frame Your Design Challenge

We were given a task which challenged us to plan and frame our design. I used this task as a chance really map out what I wanted my app to include, and how it would benefit its users.

What is the problem you’re trying to solve?

Sleep/insomnia in patients in hospitals or those suffering from illnesses.

Try to frame it as a design question.

How can we solve the issue of insomnia for patients in hospitals?

What’s the impact you’re trying to have?

To decrease levels of insomnia in hospitalised patients without the need for medications/sedation.

What are some of the possible solutions to your problems?

Possible solutions:

  • An app that guides you on sleep meditation + insomnia relief, relaxation techniques
  • An app that offers different variations of white noise and ambience/environment simulation such as beach waves and forest sounds
  • A mentally-stimulating app that allows users to use their problem-solving skills and tire out their brain for sleep
  • An app where users can dump all of their thoughts and worries before they go to sleep, and they disappear as they go to sleep

Write some of the context and constraints you are facing.

Patients may not want to use the app and turn to medication instead, which an greatly affect their health if used long-term

Does your question need a tweak? Try again.

How can we decrease insomnia for hospitalised patients and their families in order to increase overall health; both physical and mental?



Inclusive Design and Accessibility

  • visual – blind, colourblind, cataract, short/long-sighted
  • auditory – deaf, partially deaf, infection, tetanus
  • verbal – non-verbal, autism, masks, language, stutter, braces
  • motor – dexterity, numbness, paralysis, slow response time
  • cognitive – dyslexia, autism, adhd


  • visual – night/low light, bright lights
  • auditory – concert, traffic, nightclub, building site, noisy children, sleep
  • verbal – braces, concert, club, masks, mouthguard, injury, dental, accents
  • motor – cast, injury, amputation, operations, illness, age
  • cognitive – sleep deprivation, hangover, migraine, dementia, brain injury

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