For this project I chose the 15th Global Goal, Life on Land. I decided to base my animation on this goal as I felt the strongest towards its targets and believed that I could create a motion graphic that would convey its message solidly. I wanted to focus on the effects of climate change, pollution and deforestation, to strongly show the effects of humans consequences.
I wanted to juxtapose bright, eye-catching illustrations against black and white images of animals in danger. This would allow my animation to grab the viewers attention and deliver the message clearly, while also showing the suffering and struggle of the animals. I felt that illustrating the animals featured would remove the severity of the situation.
The animation plays alongside the instrumental song Animal by Def Leppard. I thought that this song would fit the bright colours and match the motion of the video as the claps and the drums keeps the momentum of the transitions, while relating to the animals in the scenes.
This project opened my eyes to how effective animation can be, and how enjoyable I find it. Animation has always been a passion of mine and I hope to do more in the future.