Creating a cover letter for every job application is time taking however taking the time to write a good cover letter can significantly increase your chances of the job. A recent study concluded that hiring managers has said ‘cover letters were crucial to their hiring decisions and 77% gives a preference to those who submit one .Having a strong opening statement that gives a clear view to the employer of why you want the job and what makes you the perfect applicant , First of all cover letters have the same process as a cv , don’t have one overall generic cover letter employers will typically realise that you have simply placed zero effort into this and will not consider you as a serious candidate that is why its best to tailor your cover letter to every job that is applied for .

At the beginning of ever cover letter insert your full name , email address , phone number and portfolio ( if you are applying for a job that requires a portfolio , this link can also be placed on your cv ). When directing this cover letter to the company it is most common to start in the most traditional way possible , Addressing the hiring manager by Mr or Ms and their surname is the most suitable way to begin . Avoiding to whom t may concern or dear sir salutations are too generic for a cover letter of all places, your introduction sets the tone for the rest of the cover letter. So you want it to be memorable, friendly, conversational, and extremely relevant to the job you’re applying for. , This is an excellent place to include the “why” for your application. Explain why you want this job at this company. Are you a long-time customer of theirs? Do you have any experience resolving a problem similar to the one they’re working on? Do you like their brand voice or product development approach?. Consider on Conducting research on the company to have a comprehensive review on what the company sells or creates to have an increase of understanding on how you are going to go about on grasping their attention .

Once the opening statement is of decent quality , You should select a few key ideas that will serve as the foundation of your cover letter. They should demonstrate that you understand what the organisation is looking for and explain how your background is relevant to the position. Look over the job description for hints. What issues does the company hope to address with this hire? What abilities or experiences are mentioned prominently, or more than once? .These are most likely the most important requirements. Finally how to close with a strong conclusion as your closing paragraph is the last chance to emphasize your enthusiasm for this company.