#IXD304 Week 9 – Amplifying Data

This week’s lecture gave us a look into the world of data and how it can be shaped to provide a story or a sense of progression in today’s products. Data helps us understand a depth of a problem, it confirms the factuality of a sequence, without data everything is an assumption. Data storytelling can communicate…Continue Reading #IXD304 Week 9 – Amplifying Data

#IXD304 – Art Direction Inspiration

For this blog, I will be looking at different media sources of art direction that have and could potentially inspire me for my Apollo project. I will be dissecting their products and how they evoke emotion and communication through 4 elements: Colour, typography, composition, and concept. Additionally, this will ultimately make me more aware of…Continue Reading #IXD304 – Art Direction Inspiration

#IXD304 Week 10 – Big Motive

In week 10, Big Motive, a design agency presented a lecture about storytelling, how important it is and how it is structured. Storytelling in ancient art, defined by an ancient Greek philosopher, Aristotle, it provides a fun and compelling journey that the audience will enjoy and engage with. So to be able to implement it you…Continue Reading #IXD304 Week 10 – Big Motive

#IX304 – Art Direction & Project Developmment

For the next stage of my project, I need to focus on the art direction, as I have discovered in one of the last blogs I’ve done, we distinguished the differences between art and art direction; art direction is an artistic vision that communicates and envokes a particular meaning of pattern throughout a project, while…Continue Reading #IX304 – Art Direction & Project Developmment

#IXD304 – Experimenting with Brand

Before I start progressing my Apollo 11 project any further, I want to create experiment with the design of my project’s brand with references to the mood board that I have created. I decided to take a trip to the art and crafts store to try and find something that resembled the colours I want…Continue Reading #IXD304 – Experimenting with Brand

#IXD304 – Apple’s Aspirational Storytelling – Article Review

An article that Kyle has recommended to us talks about Apple’s immersive process through years of dedication and uniqueness. This article will be extremely helpful for me as I plan to dissect the immersive storytelling on their website in the coming days. With today’s digitally-driven society and a crowded marketplace that produces millions of content,…Continue Reading #IXD304 – Apple’s Aspirational Storytelling – Article Review

#IXD304 – Selecting Typography

My next step in developing my Apollo project further is finding and pairing the right typography to create a compelling and contrasting design. As there is a large emphasis on typography in this project I must select my typography very carefully. For me selecting typography is a simple process on the outside, however, when it…Continue Reading #IXD304 – Selecting Typography

#IXD304 – Storyboarding

Storyboarding is a technique that I am familiar with. Doing it throughout my A-Level years during Moving Images it is used during the preproduction of films, animations or in my case the narrative structure. It allows us to break down a sequence of events that is happening. This can be helpful to convey a sense…Continue Reading #IXD304 – Storyboarding

#IXD304 – Advanced Wireframes

Since creating my initial wireframes, I have decided to quickly create some more advanced digital wireframes to help me visualize many more of the elements that will make my project more accurate. I extremely enjoy doing these digital mock-ups as they are quick and for me extremely effective in determining what will fit and what…Continue Reading #IXD304 – Advanced Wireframes