This is my second group critique with Daniel and the class in which I was very happy to see the mainly positive feedback on my brand. It was a good chance to see how everybody else is progressing and the different pathways everyone is going to make their brand unique.
What I feel like I’ve accomplished
- Created a simplistic, modern and attentive visual Identity
- Remained consistent throughout my brand – Stuck to my brand values
- Effective colour palette
- Physiologically use of colours to represent my brand and create emotional response (purple & white)
- Created a modern and simple wordmark
- Represented my personality through animation
- Created a monogram that represents traits/values
Areas of Improvement
Business card
- Simplify even more – No divider on the contact side
- Make a hierarchy of importance in contact details
Website
- Have projects first before the about me section
- Adjust the structure so everything is aligned
- Make it less look like a mobile site
- Make navigation bar lighter colour
- Two columns instead of one
Refining
Business card / Final Design
- Removed divider on contact page
- Create a hierarchy of physical and digital contact