Brand Values
Personal Brand Strategy
1. Understand your current brand
- What do people come to you for?
I want people to come to me for premium services such as cutting edge and professional UI design.
- What is your reputation like at work?
Friendly, creative, hardworking and interactive
- How do others describe what you do?
Professional & innovative
2. Identify your strengths
- What are you passionate about (in your work, and at home)?
Videography/Photography
- Astrophotography
- Landscapes
- Time-lapses
Vocal
- Instrumental
- Classics
- Indie
- Rap
Art & Design
- Illustrations
- Graphic Design
- UX/UI
- Motion Graphic
Social
- Traveling
- Pub
- Restaurants
- Hiking
Other
- Reef Keeping
- Is there anything that can you talk about endlessly?
- Games
- Reef Keeping
- News/foreign affairs
- Instrumental
- Photography/astrophotography
- What winds you up or gets you angry at work?
- Bad Design
- Bad and conflicting colour use
- Distorted images
- Unprofessional/Unknowledgeable work (no effort put in)
- Compatibility issues, (esp. mobile versions)
- Old and outdated design
- What makes you forget time exists?
- Creating digital designs and illustrations
- Reef keeping
- Listening to music
- Astrophotography
- Traveling
- How do you stand out next to your peers?
I find myself extremely creative and innovative and have a diverse digital footprint in most a lot of areas.
3. Clarify your values
- What’s important to you about your career?
- Knowledge; knowing and growing my skillset constantly to tackle any obstacle that gets in my way.
- Creating professional and cutting edge UX designs for my clients.
- Being easy to communicate with and knowing what the clients want.
- Creating and providing a compatible and fun experience.
- What has to be there for you to feel happy and fulfilled at work?
- People to ask questions and talk to about my specific work
- Proper equipment/Software/Tools
- Whiteboard and paper to quickly write down my ideas
- Friends/Family
4. Define your Vision
- Where do I want to be in 5/10/15 years time?
- Connecting with different companies in creating professional and well designed UX/UI with a vast and knowledgeable skillset.
- Who do I need to be then?
- I need to be prepared to put in an enormous amount of work to create and mould the brand I want and tackle any obstacle that gets in my path without frustration. I also need to promote, build and create an online presence to get my work and my image out there.
- How do I need to learn, grow, and develop to be ready for that?
- I need to learn how to adapt, develop and advance nonmatter how frustrated a problem or obstacle may get and learn that everything is practice and a learning experience.
5. Understand the gap
Brand Strapline:
To find the tone of my desired brand strapline/values I made a mind map and decided to jot down my characteristics that I hold. I did this by asking relatives and doing an online personality test, as well as being self-aware of myself.
I decided to then pick my 4 most prominent characteristics from this chart, these will be my brand values:
Unique – Offer the edge and a unique experience.
Creative – To achieve goals with an innovative and strategic process.
Premium – Achieving to the highest and most defining standards.
Trustworthy – Achieving with consistency and loyalty.
Word Bank
- Modern
- Professional
- Innovative
- Simplistic
- Clear
- Systematic
- Bold
- Consistent
- Quality
- Structured
Tone of Voice
- Professional
- Knowledgeable
- Trustworthy
- Friendly
- Creative
- Imaginative
What have I learned?
By doing this task I have received a clearer understanding of who I am and the direction I want to take my brand, this allows me to have a better understanding of myself and become more self aware about my personality and the traits that I posses, allowing me to build myself and my online presence.
Researching Biography’s
Inga Hampton
“Hello, I’m Inga!
Product Designer, Illustrator & 2D Game Artist from lovely Northern Ireland. Currently a happy Designer at Cue.app
Previously a Product Designer & Illustrator for Deloitte Digital based in the Financial sector (London/Belfast), IRL Let’s Hang & Ballyboosh. Lover of art, abstract thinking, indie games, sleep & wine.”
Inga gets straight to the important stuff, detailing much of her career and practices, she talks in more of a formal linguistic register with a more structured and detailed approach.
Vic Bell
“I live in a wee hobbit village just outside of Durham where I work remotely, making things on the daily as Senior Illustrator for Gitlab and drawing fun stuff for my passion project, Bear.Outside of work I enjoy playing Switch, reading fantasy or sci-fi and hanging out with my son, Sir Charles Fartface III.”
Vic Bell fully deploys her vibrant and playful personality in her about me section on her personal website. She communicates her biography in a casual linguistic register using local slang such as “wee” and satirical cultural references such as “hobbit village outside of Durham”. She creates a distinction between a robot and human acting as if she’s normally talking to a person, making you feel involved and engaged. Looking at her playful bio I can see this matches the bubbly artistic style and illustrations she presents on her website.
About me
In this task I was asked to create a long and short biography for myself which I can display across multiple social platforms. For this, I will need to make it fun and compelling to mimic the attitudes of my intended brand.
To start my long biography will be more formal than my short biography as I have limited words to spark interest, so I need to make it condensed, fun and compelling to gain the attention of the audience.
Long Biography
“Hello! My name is Cormac McCann and I am a Belfast born Interaction design student studying at Ulster University. From a young age my creative mind has always been passionate in graphic design and animation with many years of experience under my belt. My love for telling stories through the power of digital designs is immense and has greatly impacted my creative outlet to share and imbibe different information and skills on a global scale.
During my relatively short time studying Interaction design my passion for design has broadened and allowed me to expand to new areas.”
Short Biography (Social Format)
“An inspiring young Belfast Interaction Designer with an overflowing and an ever expanding mindset.”