This module offered us the chance to choose a nation to explore and produce a poster detailing its animation history. Irish, American, Japanese, British, Canadian, French, Korean, and Russian/Soviet animation were the nations that could be decided upon. We also divided into groups of five, with Jack, Katie, Gio, Jamayne, and me in group 2. We have decided to study American animation as the theme of our research poster. The first conversation in the group that I had missed Jack, Katie, Gio, and Jamayne had written some notes on the whiteboard after having a brief conversation about what we could concentrate on starting the creation of the research poster. The notes are below.
We chose to concentrate on Disney because it was the first thing that appeared to mind when we thought of American animation, but upon more reflection, Disney plays a significant role in this industry. We weren’t entirely sure how to simplify the components and concentrate only on certain Disney content. I believed that we could focus on how we might contribute by conducting research about how art styles have evolved over time and how Disney’s animation productions have been impacted by developments in technology such as colour, as the animations were in black and white in the early 19th century. As the years went by, more tones were added to the development; in the beginning, there were no sounds at all but later, dialogues, musical backgrounds and other elements were included. We also discussed quickly with Carmen about the idea that we had, and she suggested we should focus on a specific character or studio. This advice and encouragement helped us move forward, and we have chosen to concentrate on Mickey Mouse, the Disney figure with the longest history of appearances. We also wrote some notes on whiteboards throughout the conversation about the aspects of Mickey Mouse research that we could complete.
We arranged the five elements that we believe are most important for Mickey Mouse’s contribution to the growth of the Disney industry. The five elements included the progress of Mickey Mouse’s Disney style and the character’s modification or further development. Disney’s expanded universe included additional creations, such as the Disney princesses, that were developed during the creation of Mickey Mouse. How did Mickey Mouse’s performance evolve or be impacted by Disney’s technological advances? Disney’s success and profits were a result of Mickey Mouse’s contributions to the company, which included the profits that allowed it to continue operating for hundreds of years and the success that helped Disney gain recognition in the animation industry. Disney’s consequences included the development of Mickey Mouse, the quality of its productions, its broad popularity, upgrades, and modifications to the production studio, among other things.
At the ended of the discussion, each one of us picked one element to complete further research for the research poster. Which I took the profits and success of Disney, Jamayne took technological advancement of Disney, Gio picked expanded universe of Disney, Katie picked the style of Disney and Jack chose the consequences of Disney.
- References
Anon., 2024. Ever Edge. [Online]
Available at: https://www.everedgeglobal.com/news/whats-your-mickey-mouse/
[Accessed 10 April 2025].
Anon., 2025. Wikipedia. [Online]
Available at: https://en.m.wikipedia.org/wiki/List_of_highest-grossing_media_franchises
[Accessed 12 April 2025].
Anon., 2025. Wikipedia. [Online]
Available at: https://en.m.wikipedia.org/wiki/Mickey_Mouse
[Accessed 12 April 2025].
Gluck, K., 2012. The Walt Disney Family Museum. [Online]
Available at: https://www.waltdisney.org/blog/selling-mickey-rise-disney-marketing
[Accessed 11 April 2025].
Staff, 2023. The Week – A century of Disney. [Online]
Available at: https://theweek.com/business/a-century-of-disney
[Accessed 11 April 2025].
Stanley, I., 2023. Daily Mail. [Online]
Available at: https://www.dailymail.co.uk/news/article-12877237/amp/Mickey-Mouse-worth-Disney-creation-century-business.html
[Accessed 8 April 2025].
- Reference notes
In this research poster project, I’ve focused on what profits and success has Mickey Mouse brought into the industry of Disney. Through the creation of movies, TV series, merchandise products, theme parks, branding and promotions, Mickey Mouse has generated billions of dollars in profits for Disney over the past century. Although it is impossible to determine Mickey Mouse’s exact earnings for Disney, it is estimated that he has contributed approximately 171 billion dollars to the company’s growth from the beginning to the present. On November 18, 1928, Mickey Mouse made an appearance in the animated short film “Steamboat Willie.” This movie brought Mickey Mouse to a larger audience and attracted his first audience. Mickey Mouse has maintained his following since the movie, which has sparked a lot of business opportunities. In 1929, the rights to use Mickey Mouse on a children’s pencil tablet were purchased for 300 dollars from Disney. Mickey Mouse was making an estimated 1 million dollars a year from item sales within five years of his debut in Steamboat Willie. Disney had developed a range of items by 1930 to go alongside the short film series themed around “Steamboat Willie.” The mouse ears, toys, and games were mass-produced in five more years, and the Disney company was earning over 1 million dollars annually from merchandise sales, which are estimated to be worth a total of 19 million dollars today. Walt Disney opened Disneyland, a theme park, in Anaheim, California, in 1955. He quickly promoted and raised funds for the project by making his ABC debut on “The Mickey Mouse Club,” a children’s variety show. Three million people visited the park in its first year, and during the following five years, Disney’s the total income increased from 27 million dollars to 70 million dollars. Disney Since the park’s 1971 opening, over 100 million visitors have visited Disney parks in the US, China, France, and Japan, which has become known as a significant evolving area. As Disney kept expanding, more characters were made and placed in the attention, forcing Mickey Mouse out of the centre and leaving him jobless between the release of his final cartoon short, “The Simple Things,” in 1935 and the 1983 “Special Mickey’s Christmas Carol,” But in 1941 ten of Mickey Mouse’s film was nominated for the Academy Award for Best Animated Short Film which one of them has won the award is the “Lend a Paw” then in 1978 Mickey Mouse became the first cartoon character to have a star on the Hollywood Walk of Frame. A short memory flashback remaking Fantasia in 1999 has brought in 90.9 million dollars at the office box globally. Even though Mickey Mouse is no longer as popular, I believe that he has increased Disney’s fame.
- Poster inspiration and ideas
We decided to use Jamayne’s poster design. Here the result of our research poster.