IXD103 – Final Submission

My Portfolio Link – https://www.caragreene.design

My Brand guidelines – brandguidelines


Short Reflection

My wishes fro my brand were that I wanted a brand that came across as a fun, energetic and creative environment for all who love design. I wanted to create a trustworthy, reliable brand that is always positive. Throughout this brand journey I feel like I have accomplished these goals and fulfilled my brand wishes. This is how I created my monogram, by wanting a fun and creative logo that represented my brand, I pushed myself to create a unique monogram that was crafted using circles. My monogram is my favourite part of my whole brand and feel like it encompasses all aspects of it, even though it took a while to craft I feel like because of it, it led me in a unique direction with the rest of my brand and infused all areas.

The imagery in my brand was another big part of it, I wished that I could have a set of images that I could use for my business card or any element of my brand were images was needed, that were fun, creative and outside of the box. I feel I accomplished this from a lot of trial and error but in the end got a range of images that were made from small, multicoloured objects that can be found around the house. I wanted this imagery idea to send a message to all that come across my brand – that creativity is everywhere, in everything, even in a box of paperclips. I think that creativity and fun really comes across in this aspect of my brand and I am really happy with how my imagery turned out in the end.

Overall I had wished a lot at the start of the semester for my brand and hoped that I would be able to create everything I had imagined and I think I did. I understand that my brand could change in time as I grow and learn as a designer but for now I believe I have crafted a fun, creative and very energetic brand that is eager to grow.


IXD104 – Reflection on the Semester

To sum up my experience of this semester I thought it would be a good idea to write a short reflection on how I feel it went and what I learned. I started on paper and made some spider diagrams on what I enjoyed and what I found challenging. The images are below.



Travel App


I liked a lot about this semester with Paul and feel like it was one of my favourites throughout the whole year. The main reason liked it so much was the amount of illustrious I got to design. I think that illustration could be a real passion of mine moving forward in the design world because I love drawing as it is. So, this module was really enjoyable for me. The travel app illustrations I made really challenged me because I had to come up with something that looked like it was underwater, and this is something I had never done but seeing the process I had made really made it all worth it in the end. Similarly I feel like in the infographic module I had never made one before and this was my first time trying to turn data into something fun to look at and or read.

The app and the infographic process taught me a lot as a designer and has made a better designer and thinker. I learned that I should trust the process and build on things slowly, tackling one thing at a time for the most successful result. I also learned that research is the most important part, fo example. I had to research so much about coral reef conservations before I started designing because I needed to know what I was designing in the first place. I needed to do research on the coral itself and copy first hand images to try and come up with similar and realistic designs. I also had to research a lot on urban cities because the data in the most important part of the infographic. So research has been a big part of my journey through this term – but I really enjoyed it. I think I enjoyed it because the topics I researched were really fascinating to me and something cared about.

The challenges I faced were similar in each part of this module, in both the travel app and infographic text, sizing and placement were the areas I feel I struggled in. Paul was a great help in all of these for me and advised me on how to place the text, where to place it and what size it should be. Another help was the group critiques, these were a great aid in moving my projects along. I got to receive advise from Paul and other class mates, they got to tell me their opinions on my work or help me in areas that were struggling. I feel like my challenges were over come by help from others and practise, as I kept working on my app and infographic, I found myself placing things better, sizing things correctly and the text fit in better. Proving that practise makes perfect.

Overall creating both the travel app and infographic has sent me on a journey this semester – under the sea and through the cities. I have enjoyed all of it, even my own challenges. I think I learned a lot and am a better designer because of it. I have enjoyed watching myself get better and more skilled at areas and I can’t wait to carry these traits on to next semester.


IXD103 – Reflection on the Semester

To finish the semester I thought it would be a good idea to reflect on it a little bit. So I got out my pen and paper and made some spider diagrams, spilling out my thoughts on what I have enjoyed and what I had found challenging. The images are below.


The main thing for me that I really enjoyed was seeing how far I have come from the start of the semester, when I did not know really anything about branding, I just thought a brand was mainly a logo and a name. I wasn’t very wrong. I feel like I have really transformed through these past few months and feel like the journey, watching my brand keep changing and developing was really fun. Learning how to improve each part of my brand from help from Daniel and feedback from my class really helped me progress and I think that was my favourite thing about the past few months.

I also feel like I learned a lot of things that I never knew or heard of before, this made me a designer, thinker and doer. I also feel like I learned a lot of change and accepting that i can always make things better and I don’t have to stick with the same idea, I can change my mind and grow as a thinker and designer. I learned a lot of skills this semester that will be very beneficial to me, for example, lots of group feedback. This was good because I got to practise giving other people my thoughts, which sometimes can be hard if my thoughts are on the critical side, but I learned that this is a part of the design environment – everyone has their own taste and opinions. Hearing others opinions has made me a more open and considerate person I feel, and learning to talk criticism and seeing it as helpful advice is another skill I ahem learned along the way.

I have had some challenges too, as seen above. One of my most prolific ones was tryiing to narrow down everything, finalise it and really get everything perfect. It took me a long time to do this with parts of my brand for example my colour, guidelines and imagery. All of these had me debating and trying out various options for weeks but I finally got there in the end. This Branding module has taught me that I should improve my decision skills and be more brutal when it comes to picking what I like or don’t like, finalising things and narrowing down what is needed and what isn’t. But I feel my challenges were overcame and feel like in the end I have succeeded in making the brand I wanted – a fun, creative modern brand. I have enjoyed so much of this module, from crafting my very one monogram to building my own website that is now functional. My progress and journey through this semester is what I am most proud of and how much I grew and changed as a designer, so I can’t wait to see what I create next semester.

IXD104 – Final Infographic

My final Infographic

The link to the pdf of my infographic is here – infographic

I made all the changes that Paul and the class advised me on which was:

  • Making figures bigger
  • Making my title bigger and centred
  • Adding more space throughout for things to breathe
  • Adjusting the edges
  • Align text

I think it looks much better now and I am really happy with the result, I think it is fun to read through and I especially like my choice of colour. I think the yellow really brightness up the cityscapes and the added detail of cars, trees and clouds really bring it to life.


I felt that this project had a few challenges;

  1. Trying to fit in the data in a fun and aesthetically pleasing way – I found it difficult to make the text look perfect and also trying to place it in the correct way amount the illustrations. It was hard for my to find that balance sometimes.
  2. Trying not to let the illustrious take over – I struggled with this only because I love illustrations and wanted to keep adding more but I know that the data is what the infographic is all about so I had to reign back the illustrious urges at times.
  3. Ensuring that the text was the right size – I would always normally find text and typography hard, I think it’s tricky to ensure it is placed right. I struggled with ensuring it was the right size also, not too big not too small. I also had to remember to always make the figures bigger because those should stand out. So this is something I had to learn while making this infographic.

What did I enjoy?

I felt like I enjoyed so much of this project that is is hard for my to pick a few favourite things but the main thing I liked doing the most was thinking of the illustrations for this infographic. I had lots of fun researching cityscapes and making them, I then really enjoyed watching them bring my data to life. I think the illustrations really transom an infographic and make it what it is, really fun to look it. I also enjoyed collecting the data, processing it and really narrowing down what wanted to include. I think it was a really satisfying end seeing it all come together.


Overall I think that all of these changes have really made a difference in my infographic end result. I think the process of editing and changing parts really paid off in the end. I think I could still make a few changes but for now I think it is finished. My favourite part is the colour scheme I chose and my illustrations. I really enjoyed making this and think that it has definitely been one of my favourite tasks I have done, I have loved the process and hope that I can make more infographics in the future

IXD104 – Final App Screens

Final App Screens

I have finishes my app screens for this module and I am overall really happy with how they turned out. I took on board the feedback from the class and from Paul and made the changes, I then worked on and make a few more screens. I stuck with the under water theme for most of the screens because I wanted it to be consistent. I also chose to add actual images because I wanted it to feel like a real app and a real coral reef conservation app would definitely have images. I think the combination of image and illustration works well, I was scared it wouldn’t but I think the images I found and colour scheme I chose really blend together.

My App Concept

The concept of this whole app came from my interest in the coral reefs and how they are in urgent need of care and help. I spent so long researching all about coral conservations and what they were, I also got lots of inspiration from websites like volunteer world especially, that website had so much information on various schemes and coral reef trips. People can volunteer in real life to spend weeks learning about coral reefs, helping to harvest them, plant them and so many other activities and I thought this would make a perfect app idea. I wanted to make an app that combined all of this information and give coral reef savers a place to go to book their stay, the locations range from all over the world, and there is a section where users can research the different coral there is or what they found. I wanted the theme of my app to stay ocean themed since all users will be going to be spending majority of their stay in the water itself, doing their bit to save the planet.

Displaying my screens

I thought it would be fun to display my app like this on my website, have the mockups underwater. I placed my home screen illustration behind the mockups, only using the top half, to bring the app to life. I think this works nicely and I can’t wait to see this up and running in my actual portfolio website.

Final thoughts 

Overall I have thoroughly enjoyed this project, it has been one of my favourites to research and get information on because the topic really interests me. I like excepting projects like this because I think the process which can be long is always worth it in the end. My favourite part was making the illustration and then seeing them come to life on the mock ups. Illustration is a passion of mine and I think creating app ones could be something I want to continue. I was faced with some challenges too, for example, ensuring consistency can be hard for me because I feel like I have lots of ideas and I want to try new things per screen but this wouldn’t make for a cohesive design. I also thought it was hard deciding on layout and finalising it, I feel like layout has to be consistent and right for the app to look perfect and for me this can be hard sometimes. I feel like I have made a good job of it though and have kept it simple yet different.

IXD104 – Week 12 – Infographic Group Critique

Today was the last class of the year for Pauls module on digital visualisation. Today was a group critique and we got to see the class’s infographics which was great. At the beginning of the class Paul showed a short slide on how we have come to the end of the year and how we have finished this term, he went through the criteria and submission on blackboard. He also added that next year we should try out Notion for research because some of the older students found it much easier to use so I made a note to try it out myself soon.

The group critique was very useful as I got to show other classmates my work and got to read some of their feedback, I also got to show Paul the changes we had discussed and he added some more I should make to make my infographic more successful. The image below is a screen grab from the Miro board of my work and my class mates comments around it.

Here is what I have to change:

  • Make my title bigger and centre it to anchor my infographic
  •  Make some figures more bold so they stand out, I also have to change the space and placement of the figures in my ‘Advantages and Threats’
  • Work on spacing throughout – I have to space out each section more and not make it so compact to let areas breathe a little bit more
  • Paul advised that I don’t need labelling on my graph because it is clear what the graph is about because of my illustrations

Overall I don’t think I have much to alter which I am happy about. I also got nice comments form the class, Here is what they liked:

  • The colour scheme and its cohesive design
  • My cityscape illustrations
  • The graph and its’ illustrations
  • The falling text of ‘Urbanisation’
  • The traffic light reference

Some people agreed that I could scale up some text for effect and also my title could be bigger and better. Overall I was really happy with the feedback and it was great for me to see the peoples progress and how they were executing their own ideas. I also enjoyed giving my opinion on their work and trying to give helpful feedback. I agree with all the feedback from my class and from Paul and know it will make my infographic more successful.


Overall my thoughts on this last class was that I really enjoyed my infographic making process and all that I have accomplished. It has been one of mom favourite modules and I have really seen myself get better and progress throughout the semester. Paul ended my saying that he was proud of the work we have done given the circumstances of this year and he hopes to see us in person next year. At the end of the lecture I was happy with my work and the feedback given so all I have to do now is to fix it up.



IXD103 – Making my Portfolio

I started my portfolio journey with making my wireframes, and digital prototypes, this came is very handy when designing my website. It gave me a good guide and helped me stay consistent throughout. When I thought about making my portfolio I debated wether to use my old portfolio from first semester or to try something new. Daniel said that we could add to our first portfolio attempts to try and make them better but I don’t feel Github is for me. So, I wanted to try something new.

I bought my domain name – caragreene.design and with it I decided to use the WordPress website builder. Why did I chose this one over sites like Webflow, or just code my own? I chose WordPress for the following reasons:

  •  Wordpress is considered one of the best for website building right now, the reviews were amazing. It was recommended by so many designers.
  • It is an easy platform to work from, giving me all the tools I need for information input, widgets, interactive elements and so much more. I found it very easy to get the hang of and found it really fun to build a website.
  • It looks great, the end result was really professional looking and I was able to achieve what I wanted to – a slick, modern website that portrays my creative work.
  • My coding skills are pretty basic, therefore I would have not been able to make such a high quality functional website that I want clients to see or use .


Below are some snapshots of how my portfolio is looking.

Home page


I went for my design that I planned for in my portfolio digital prototype. A plain white background with red accents throughout.  I went for red navigation that changes a slightly darker tone of red on hover once it’s selected and also underlines. I made my monogram slightly bigger. In my discussion with Daniel about this, he advised that I made my monogrm bigger and take the yellow out of the navigation so that is what I did.

I added an animation and it plays when the play button is selected. I still feel I want to adjust this and make it so that the animation bar does not come up but I am still working on that.

I also added a short sentence to the homepage opposite my logo animation to welcome the audience but not blabber on because I want to get straight to the work. The image below is the bottom half of the home page, this part displays sneak peaks of my projects.  I chose a few favourite elements from each project I had worked on this semester and set them up on an image carousel. I thought this was a fun feature and makes my homepage that little bit more interactive.

I also included a set of icons that links to all of my social media and in the bottom right hand corner I have set up a chat box, this is interactive with anyone who comes to my website and they can ask a question. I am unsure if I am going to keep this feature, since I have a contact me page but I though it was a nice touch, even though I think I would like to change the colour from blue to something more fitting with my website.




About Me Page

This page was simple to make because all I had to do was import an image of myself and write a small paragraph about myself, my work and my aims for this portfolio. I think it looks nice with the black text, the font is Comfortaa and is easily read. The only thing I think I may change is the placement of this page, I think I might put they page after my projects page but I am still unsure.


Projects Page


The image above is the top of the projects page, I included a banner across the top of a part of my travel app that I liked and thought I could include as another insight into my work. This needs altering because I would like to try to get it go the whole way across the scree, it also looks slightly tilted in parts so I need to look into that aswell. I then get straight into the projects, I think this is better than including to much tech because people just want to see the work

The images below is my project section, I split it into four because those are the four projects I worked on this semester and for area I want to talk about. I then linked each project to a new page, this page then will have all the information and process on the project itself. I kept all four boxes the same size and the images inside of them too, this made for a consistent table almost and one that clients can naviaged through easily.



Each project page

Travel App





My Brand





As you can see in the snapshots above, I have set up a page for each project and then went though the entire process, I tried keeping my words to a minimum for now because I don’t want to fill the page with text. This portfolio is to display my work, however I feel like I could have wrote more for certain things but I can fix that over time. I am happy with the progress so far and will continue to work on placement and sizing etc.


Contact Me Page


The final part of my portfolio is the contact me page, I have set up this contact form so it is easy for clients to ask me something or send in an inquiry etc. I thought the red button was a nice touch and really goes with the feel of the website. I also think that the boxes are set up in a nice and legible way and is easy for anyone to follow. I like the contact sentence I wrote to the left just informing people what this page is. I also used icons to represent the information beside it for example my location, number etc.

I think there isn’t anything to fix on this page because it is just a standard contact page with all the information someone needs to contact me.


  • I really enjoyed making this portfolio and feel like this website builder was a great way of letting me make the best website I could. I think there are still things to fix and make better but that can come with time and it is something for me to continue working on through my designing career.
  • The main thing I want to work on is placement of titles and text, I think that I could find a more fitting position for both to make my project pages more exciting and easier to read.
  • I am really happy with how my progress through this journey of making my portfolio, from sketches to wireframes and the final product. I am really proud of myself that I was able to make a website at standard like this and can’t wait to see what else I add to it.

IXD104 – Updated Infographic

Taking on Pauls advice for my infographic during our one to one, I have changed a few things. The images below are screenshots of my infographic and what I changed or added.

I stared by adding a title like Paul said to do, this would make it clear to an audience on what my infographic actually is. I chose a white text and the same type I used throughout. I wanted the title to be prominent yet subtle because the illustration at the top is very detailed. I also added more details for example the lines on the road, this just made it more clear that it was a road and not just a sidewalk.

I then changed the thickness and size of figures in my city world illustration. Paul said that making the numbers bigger will make them stand out more and it would look better and more like an infographic. I then changed the colour of text of the ‘main causes of urbanisation’ from navy to white. This made it easier to read and really pop against the turquoise background.

The main thing I had to edit on my infographic was the advantages and threats of urbanisation, the image above. Paul advised that I should add figures to the text. This meant that I had to look through the data I collected and find figures to include. This took a while but it was worth it because I think it looks a lot better. It makes it easier to read and not so text heavy. I think it looks much better and will make my infographic look more successful. I also centred the titles ‘advantages’ and ‘ threats’ to level it out.

I then added a few figures to the bottom of the infographic, Paul told me that some bold figures would really tie it all together. I wanted to add another section on urbanisation around the world but Paul advised that I didn’t need to because I had enough information. I agreed because I had included some information and statistics on urbanisation around the world already in the ‘Advantages and Threats’ section.

Infographic updated




I think the progress I have made is good but I am excited to see what other class mates have to say about this. I am happy with the changes Paul has told me to make and now all I have to do it finalise after the group crit because I am sure I will have a few more corrections and adjustments to make. I agree with what he has advised and I think that these changes have really improved it but I still feel like I have changes to make.


IXD104 – Week 11 – Feedback on infographic

Today I had a one to one with Paul to discuss my process with my infographic. I have spent a while gathering statistics and information on my topic – Urbanisation in Population. Over the past month I have also been gathering inspiration for my illustrations and colour. Talking with Paul was great because I got to see what he thought, hear his opinions on what I could change and ultimately improve my infographic.

As he was speaking I noted down some of advice, the image is below.

This is the first version that I showed him and my first attempt at making an infographic:

My Infographic

What did he like:

  • My colour choice
  • The cityscape intro illustration
  • He thought I had a good amount of information
  • How I curved the title ‘urbanisation’ off the road and lead it down the page

What do I need to work on/add:

  • Changing the colour of text to make it pop more.
  • Adding in figures to break up the text.
  • I don’t need to add another section, Paul says that what I have is enough, therefore I just need to alter the end.
  • Add in a few figures in large text for the end of the infographic.
  • Add a title to it so people know what they are reading.
  • Make numbers bigger and bolder.

All of the point above are what Paul saw and what he thinks I should do to make my infographic more successful, I made notes myself on what I think need work and little areas that I can edit and fix up:

  • I think I should add detailing to the road illustration (road marks in white) so they stand out.
  • I think I could add a little shading to the big sign at the end so it looks a bit more realistic.
  • Clean up edges and ensure all buildings are the correct shape and width.
  • Add some grass details.

Overall this talk with Paul really helped and I am glad I got his input on things. I am very proud of my first try at an infographic because I actually really enjoyed putting all of the elements together. I also really liked my colour choice and Paul liked it too, I am looking forward to seeing what other members of the class think and hope to get their feedback next week. I think that my research into colour and cityscapes really helped because I go to see different styles and try out a few different ones to see what would work for me – showing that research really does make a huge difference and is very necessary.