#103

Meet Your Type book   I wanted to read this book as I thought it would helpful in my personal brand journey. I have included chapters and certain sections of the book below that I found useful to me and

Font blogs I have decided to do blog research based on fonts to improve my understanding of the topic and to help me in the creation of my wordwork. I have included the two font blogs I have looked at

Wordmark research   Wordmark mood board   I decided to create a word mark mood board on Pinterest, above is a screen shot of what the board looks like. I decided to create this board as I wanted to see

Week 3- Type and Wordmarks Daniel talked about the importance of type in week 3’s lecture, especially when it comes to creating my word mark I need to know and understand type anatomy, its’ various elements and how each letter

Word Play Task Week 3’s lecture was all about type and word marks and one of our task was to make a minimum of 6 word plays where the meaning of the word is conveyed visually through type, I have

Geometry in branding The work I researched with the MIT Lab, link here, has inspired me to take a look into geometry and how it can be used in logo and monogram designs. I think that when numbers, scale and

  Monogram Research- MIT Media Lab   What is the MIT Media Lab?     I have decided to research The MIT Media Lab as part of my monogram project. The MIT Media Lab are a research laboratory at the

Monogram case studies   I have decided to research a couple of case studies that are based on the design and rebrand of monograms for well known brands. This will therefore give me more knowledge on the power that monograms

Within week 2 lecture Daniel showed us a video about how Moving Brands were asked to hypotheticlaly rebrand a global company and they chose Wikipedia. After the lecture I went back and rewatched the video and researched this project as