CleverFranke

I came across this company called ‘Cleverfranke’ which is a data design and technology company, they use data to create interactive products and experiences. The company was founded by Thomas Clever and Gert Franke in 2008. Initially I loved the design of the website, simple and affective. I enjoy the dark hues on the images used, this creates a modern atmosphere.

They have studios all over the world, Chicago IL, USA, Utrecht, the Netherlands and Dubai to name a few. From researching this company and reading through their website I have gained even more inspiration for my own website essay! This company’s website is very interactive with videos as well as images, small animations and transitions which make it more enjoyable to click through and go further into the website.

I enjoyed their ‘About’ page as each section is clearly laid out, for examples, the companies they have worked with and the awards they have won are very nicely presented.

The colour scheme is mature and elegant, the black and grey tones are subtle and refined. I enjoy the subtle illustrations behind the key information, it seems effortless but proves effective. They have notable features that make the website entertaining to use, such as the slides showing their core values below.

Reflection

Overall this pocket profile has taught me less is more, the simplest colour schemes and layouts can prove most affective in the website design industry! Looking through this website, it has given me even more inspiration for my own website essay design. I enjoy the simplicity and I want to carry that idea into my website.