Writing content

What is content writing?

Content writing refers to professional writing created for an online audience to fulfill specific marketing objectives. But above all, their main goal is to reach a target audience that is most receptive to their well-crafted messages.

What Skills Do Content Writers Need?

All content writers should possess the following:

• Excellent grammar and style
• Expertise in a particular field or industry
• Unwavering focus
• Thorough researching methods
• Creativity that fuels engaging content
• Ability to write quickly and meet deadlines
• Knowledge of various tones and structures

Where Do You See Content Writing?

EVERYWHERE

You see content writing everywhere and you probably don’t even notice it as we as a society are so used to seeing it. I will be looking at content writing that focuses on the digital platform as I am preparing for my digital portfolio. Online content covers several types of writing, including blogging, social media and web content and many more but I want to look at how to write good web content for my online portfolio website.

Web Content

Everything that you read online is classified as web content. This includes the text you read on websites and social media posts etc. Writers who develop web content must use specific techniques so that the search engines find their content. For my portfolio to get out there into the online world I should consider using key words to help with search engine finding and drive people to my site.

Why Does Your Business Need Content Writing?

Content writing lays the foundation for a strong online presence, which is crucial in today’s digitally driven world!

Readers Prefer Quality Content

What you include on your website should benefit your audience. People find value in content that is well-written and well-researched. Content has become the most effective way to get your brand into the digital and online world. Consistent, high-quality content writing is an invaluable way to connect brands with their consumers, and to get your message across to the world. Well written content also improves audience engagement, the better your writing the more the audience will engage with your site and your work. Therefore making it a better experience for everyone! The quality of your content matters, especially when it comes to UX design- well written content helps to bridge the gap between human and machine.

Tips for writing web content

I made some notes on how to write web content well, I included my diagram below.

What did I learn from this?

I learned that content writing is essential for good business and it needs to be done well. I learned that it is important to know your audience in order to write good content. The type of audience that will be reading my portfolio will be employers so I need to write well as they will value in content that is well-written and well-researched. Encouraging your audience to participate in your brand  will ensure your that your users keep coming back for more. A really good point I found learned was that good content bridges the gap between human and machine. I thought that this was an important think to remember, it highlights the high importance on content writing.

What is next

There is a book called ‘Think like a copywriter’ and I want to take a look at this for research.l I want to write good copy for my portfolio and ensure that the information I am writing makes sense and is easy to read. The most important part of a portfolio is the case studies and I want to write the appropriate information and details about my work and my design process. I will update my blog with more research!