Group Critique

In week 6 we had to present our brand in our groups and get critiques from peers and Daniel, we were encouraged to talk about our work and how we have created the different elements of our brand and how we have linked those to our brands value and tone of voice. I have included my presentation below,

My brand pdf- caoimhegreenebrand

Critiques

Talking with Daniel and my group I have a few changes to make:

• ensure all of the letters in my wordmark are aligned.
• fix the leading between my type on my business cards.
• make certain font on my business card bolder, to increase the visibility.

Colour choices

We also discussed colour and this has been a difficult aspect for me in the development of my brand, as I have a lot of choices and they all bring something different. Within the group critique everyone in the group picked a colour scheme they preferred of my work, in the end everyone chose a different colour scheme from the image above. Since we all favoured a different colour,  I have decided I am going to add this into my brand; since my brand is about endless possibilities regarding ideas and designs I think that giving people the option of which colour they prefer is a creative and interesting touch to my brand. For example, this will include me having a range of different colour schemes for my business cards and people can take one and will have the choice of which one they prefer.

Reflection

This session gave me a lot of inspiration and it was great to see some of my peers work and their brand developments. I have gained good knowledge into what I need to adjust and work on and I am excited to take this colour venture further as I think this could be an exciting 5th element to my brand, adding a nice personal touch. I will research this idea further and plan out how I will work this into my brand in more detail.