Brand New- Under Consideration

Brand New is a division of Under Consideration edited and written by Armin Vic and it is a blog that provides opinions on brand identity work. They discuss redesigns for very well known brands, for example they cover logo redesigns. I have recently made an account with Under Consideration and followed a few blogs on this page. Below I have included images of some of their work and some redesigns I really liked.

The Before and After Transformation

Logos and brand identity is very new to me, I find that this blog is really useful for me to continue to revisit as I particularly like the before and after images they include. This section allows me to see the changes the designers made and it is evident that these slight changes completely lift the brand and it’s identity. I see a trend in this blog and the brands they are redesigning, they tend to make changes to simplify the overall logo, so it looks cleaner, more trendy and modern, as seen in the images I have included above.

What did I learn?

It was really interesting to see brands I know well and their redesigns and transformations all in one place. As a result of this research I have learned that I want to become more knowledgable about brand identity and logos, as this is a vital part to this module and my future career. I have learned that brands and their identities are becoming simpler and more sleek, so I will refer back to this blog as it is modern, up to date and I find it a good source of inspiration for this particular type of work.